U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/1/Sponsorships Advertising Marketing
QUAKER SHEDS SNAPPLE BUT HOLDS ON TO GATORADE
Published April 1, 1997
Quaker Oats Co. sold Snapple beverages to N.Y.-based Triarc Cos. for $300M, according to Nancy Millman in the CHICAGO TRIBUNE. Millman: "Analysts were unanimously pleased that Quaker was able to shed Snapple, its money pit, without having to sell Gatorade, its biggest cash- generator." Gatorade had $1.4B in sales for Quaker in '96. Millman notes with about 80% of the sports drink market and Michael Jordan as its spokesperson, "it would seem that Gatorade's growth is guaranteed" (CHICAGO TRIBUNE, 3/29).