Jim Irsay's Trial Postponed MLB Unveils Players For Japan Series DGS, GK Rolling Out Liukin Products Camera Helmet Gaining Traction 49ers Re-Sodding Levi's Stadium Leiweke Plans To Leave MLSE In June '15 NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Cavs, Indians Get Public Funds Approved Longtime NFL Ref Avoided Redskins Games Classified Advertisements
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
QUAKER SHEDS SNAPPLE BUT HOLDS ON TO GATORADE
Published April 1, 1997
Quaker Oats Co. sold Snapple beverages to N.Y.-based Triarc Cos. for $300M, according to Nancy Millman in the CHICAGO TRIBUNE. Millman: "Analysts were unanimously pleased that Quaker was able to shed Snapple, its money pit, without having to sell Gatorade, its biggest cash- generator." Gatorade had $1.4B in sales for Quaker in '96. Millman notes with about 80% of the sports drink market and Michael Jordan as its spokesperson, "it would seem that Gatorade's growth is guaranteed" (CHICAGO TRIBUNE, 3/29).