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QUAKER SHEDS SNAPPLE BUT HOLDS ON TO GATORADE
Published April 1, 1997
Quaker Oats Co. sold Snapple beverages to N.Y.-based Triarc Cos. for $300M, according to Nancy Millman in the CHICAGO TRIBUNE. Millman: "Analysts were unanimously pleased that Quaker was able to shed Snapple, its money pit, without having to sell Gatorade, its biggest cash- generator." Gatorade had $1.4B in sales for Quaker in '96. Millman notes with about 80% of the sports drink market and Michael Jordan as its spokesperson, "it would seem that Gatorade's growth is guaranteed" (CHICAGO TRIBUNE, 3/29).