Nike Retains Durant With Deal Worth Over $265M CBS Going All-Out With U.S. Open Coverage Jordan, Federer U.S. Open Chat Boosts Sales Jordan Talks Federer Shoe Collaboration CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant CBS Signs Presenting Partners For NFL Thursdays Rory, Tiger Promote New Nike Irons On "Tonight Show"
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).