Stewart-Haas Signs Apparel Deal With Nike Google OTT May Have CBS' NFL Games "TNF" Down Slightly From Last Year Porzingis Expands On Potential Adidas Deal Michigan, Nike Unveil Jumpman Basketball Uniforms Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales CBS/NFL Net See Gains For "TNF" Overnight Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney
SBD/1/Sponsorships Advertising Marketing
Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).