SBD/1/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Basketball's role in Hollywood films was examined by
     Lance Gould of the N.Y. POST, who noted that movies such as
     Jordan's "Space Jam," and Shaq's "Kazaam," are "just the
     beginning of a full-court press that basketball will be
     making on the entertainment world, as studio heads are
     seeing nothing but net gross" (N.Y. POST, 3/31)....Designer
     Joseph Abboud has signed a long-term deal with CBS Sports to
     provide the wardrobe for the male studio announcers for the
     broadcasts of the network's sporting events throughout '97
     (Joseph Abboud)....The Kings' Mitch Richmond had a national
     ad debut for Foot Locker featuring Nike's new shoe, the "Air
     Bakin'." The ad shows Richmond in the shoes, which are not
     yet in stores (SACRAMENTO BEE, 3/31).


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