CBS' Alabama-Florida Leads CFB Overnights Bucs-Falcons Draws Lower Overnight Rating Nike Addresses Terminated Sponsorships CBS' Moonves: NFL Problems Spiked Ratings CBS Nixes Rihanna From "TNF" Opening Francesa Claims CBS Threatened Lawsuit LeBron Banner Could Go Back Up On Building "MNF" Overnight Down Despite Late Win App Review: CBS Sports Fantasy For iPhone NFL Week 2 Sunday Overnight Ratings
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).