SBD/1/Sponsorships Advertising Marketing


          Basketball's role in Hollywood films was examined by
     Lance Gould of the N.Y. POST, who noted that movies such as
     Jordan's "Space Jam," and Shaq's "Kazaam," are "just the
     beginning of a full-court press that basketball will be
     making on the entertainment world, as studio heads are
     seeing nothing but net gross" (N.Y. POST, 3/31)....Designer
     Joseph Abboud has signed a long-term deal with CBS Sports to
     provide the wardrobe for the male studio announcers for the
     broadcasts of the network's sporting events throughout '97
     (Joseph Abboud)....The Kings' Mitch Richmond had a national
     ad debut for Foot Locker featuring Nike's new shoe, the "Air
     Bakin'." The ad shows Richmond in the shoes, which are not
     yet in stores (SACRAMENTO BEE, 3/31).

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