NFL Conference Title Sunday Lowest Since '09 Bright Nike Apparel Turns Heads At Aussie Open NFL Conference Title Games Down From '14 "TNF" Staying On CBS For '15 CBS, Turner Suspend Greg Anthony Indefinitely Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 Nike's Coin Toss Ad Goes Viral On Twitter Pereira Praised For Correctly Calling Bryant Play NFL Viewership Relatively Flat In '14
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).