Nike Signs Mariota To Endorsement Deal Premier Boxing Adds Deal With CBS Moonves: CBS Will Get $5M For SB Ads Raftery's Final Four Addition Seen As Positive Raftery, Hill To Call Final Four, Title Game NFL Conference Title Sunday Lowest Since '09 Bright Nike Apparel Turns Heads At Aussie Open NFL Conference Title Games Down From '14 "TNF" Staying On CBS For '15 CBS, Turner Suspend Greg Anthony Indefinitely
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).