"SNF" Leads Primetime For Fourth Time Hope Solo Re-Emerges In Nike Marketing CBS, NBC Show Little Interest In Simmons UGA's New Nike Deal Worth $40.8M CBS' Peter Kostis Dishes On State Of Golf Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ CBS Quarterly Profits Up, But Revenue Down Wake Forest Unveils Nike-Designed Football Uniforms 49ers Go With Black For New Alternate Uniform
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).