CBS' Moonves Discusses NFL Thursday Night Package High Expectations For CBS' Thursday NFL Package Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).