Nike, Under Armour, Adidas Not Interested In Lonzo Ball James, Carter Recount Turning Down Reebok Western Kentucky Reaches Apparel Deal With Nike Simms Lands On CBS' NFL Pregame Show CBS Names Rikhoff Top NFL Game Producer Masters Week Heavy On M-B, AT&T Spots The Masters Has Lowest Final Round Since '14 Chris Simms Walks Back CBS Criticism Chris Simms Calls Out CBS For Romo Move CBS Invests Heavily Into Success Of Tony Romo
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).