Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration SEC Title Game Rating Down Again CBS, Dish Reach Carriage Deal Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe Iron Bowl Draws Big ESPN Rating
SBD/1/Sponsorships Advertising Marketing
Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).