Eagles-Packers Lead NFL Overnight Ratings Feinstein Out As Host Of CBS Sports Radio Show CBS To Air Egg Bowl Over Iron Bowl Fox Sees Gains With Week 10 NFL Overnights Nike Terminates Adrian Peterson's Contract Top Sports TV Execs Kick Off SMT Conference MLB Rangers Move To CBS Sports Radio Dallas LeBron James' New Nike Spot Was Shot In Secrecy Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8
SBD/1/Sponsorships Advertising Marketing
Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).