NCAA Tourney Continues Record Ratings Nike Signs Gatlin To Sponsorship Deal Growth Slowing For Tourney Live Streams March Madness Overnight Best On Record Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Close Games Help CBS, Turner NCAA Ratings Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Webber, Hill Ready To Make Tourney Debuts
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Published April 1, 1997
Basketball's role in Hollywood films was examined by Lance Gould of the N.Y. POST, who noted that movies such as Jordan's "Space Jam," and Shaq's "Kazaam," are "just the beginning of a full-court press that basketball will be making on the entertainment world, as studio heads are seeing nothing but net gross" (N.Y. POST, 3/31)....Designer Joseph Abboud has signed a long-term deal with CBS Sports to provide the wardrobe for the male studio announcers for the broadcasts of the network's sporting events throughout '97 (Joseph Abboud)....The Kings' Mitch Richmond had a national ad debut for Foot Locker featuring Nike's new shoe, the "Air Bakin'." The ad shows Richmond in the shoes, which are not yet in stores (SACRAMENTO BEE, 3/31).