SBD/1/Franchises

FRANCHISE NOTES

          In Boston, Peter May on Larry Bird saying he plans to
     return to basketball in a front office position: "In short,
     [Celtics Chair Paul] Gaston is the one in whose hands this
     whole matter lies.  His judgment is on the line.  His
     stewardship of the franchise is on the line.  His fiduciary
     responsibility to shareholders is on the line.  He has the
     franchise's most valuable resource in the last generation
     issuing a clarion call. Will he listen?" (BOSTON GLOBE,
     3/30)....Washington Sports President Susan O'Malley, on
     reaction to ticket increases for the Bullets and Caps at the
     new MCI Center: "The (fans') reaction is what we though it
     would be."  In DC, Heath & Solomon note although "several"
     interviewed expressed concerns over MCI Center, including
     parking, safety, and the ticket price increases, most said
     they would stay with the teams (WASHINGTON POST, 3/30).
          

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