SBD/3/Sports Media

SI DISMISSES "SIONWOMEN" STAFFER AFTER ONLINE CONTROVERSY

          Sports Illustrated "has terminated the contract" of
     Lisa Hyman, who earlier this month sent out e-mail messages
     "asking users to hit a portion of the SI site to bump up
     traffic numbers," according to AD AGE.  Hyman had worked on
     the "SIonwomen" area of the SI site.  In her e-mail, she
     "asked women to visit the site" in order "to prove that
     indeed, women's sports are interesting and readable.  My
     bosses are judging the success of my project on how many
     people see it. ... I promise, the pieces are infinitely
     fascinating but I guess you don't even have to read them. 
     Just click on everything clickable" (AD AGE, 3/3).

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