Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SI DISMISSES "SIONWOMEN" STAFFER AFTER ONLINE CONTROVERSY
Published March 3, 1997
Sports Illustrated "has terminated the contract" of Lisa Hyman, who earlier this month sent out e-mail messages "asking users to hit a portion of the SI site to bump up traffic numbers," according to AD AGE. Hyman had worked on the "SIonwomen" area of the SI site. In her e-mail, she "asked women to visit the site" in order "to prove that indeed, women's sports are interesting and readable. My bosses are judging the success of my project on how many people see it. ... I promise, the pieces are infinitely fascinating but I guess you don't even have to read them. Just click on everything clickable" (AD AGE, 3/3).