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SI DISMISSES "SIONWOMEN" STAFFER AFTER ONLINE CONTROVERSY
Published March 3, 1997
Sports Illustrated "has terminated the contract" of Lisa Hyman, who earlier this month sent out e-mail messages "asking users to hit a portion of the SI site to bump up traffic numbers," according to AD AGE. Hyman had worked on the "SIonwomen" area of the SI site. In her e-mail, she "asked women to visit the site" in order "to prove that indeed, women's sports are interesting and readable. My bosses are judging the success of my project on how many people see it. ... I promise, the pieces are infinitely fascinating but I guess you don't even have to read them. Just click on everything clickable" (AD AGE, 3/3).