SBD/3/Sports Industrialists

EXECUTIVE TRANSACTIONS

          MLB has hired former MLB Cardinals VP and "long-time"
     Anheuser-Busch Exec MARK GORRIS as VP/Team Services.  Gorris
     will be responsible for selling MLB's centralized marketing
     programs to its clubs (Terry Lefton, BRANDWEEK, 3/3)....CBS
     Sports has named TONY PETITTI Senior VP/Business Affairs &
     Programming (CBS)....DelWilber + Associates promoted KIM
     DONOVAN to Senior Dir of Operations for DWA USA; SUSAN STUDE
     to Senior Project Dir of DWA USA; JILL STEPHENS to Senior
     Dir of Marketing for Ice Capades; and BRAD WHITING to
     Manager of Corporate Services for Ice Capades.  Also, RICK
     LEVINE joined DWA as Senior VP/Marketing & Business Affairs.

     Levine was formerly GM/COO for the MLS Rapids (DWA).

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