Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal Nike Representing 51 NCAA Tournament Teams Pepsi Signs Serena Williams, Usain Bolt MLB At Bat In New Apple Watch
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
NIKE BUYS TITLE-SPONSORSHIP RIGHTS TO WORLD MASTERS GAMES
Published March 3, 1997
Nike is "lending" its name to the Nike World Masters Games, a 14-day multisport event for athletes age 30+, according to Melanie Wells of USA TODAY. Co-hosted by the city of Portland, OR, the World Masters Games are scheduled for August '98. Wells notes that Nike's title sponsorship costs $3.5M, and Games GM Doug Single is searching for other sponsors to bring in a total of $20M. United Airlines "will be affiliated," and Single is "courting" Coca-Cola, PepsiCo, Sun Microsystems and IBM, among others (USA TODAY, 3/3).