SBD/3/Sponsorships Advertising Marketing

NIKE BUYS TITLE-SPONSORSHIP RIGHTS TO WORLD MASTERS GAMES

          Nike is "lending" its name to the Nike World Masters
     Games, a 14-day multisport event for athletes age 30+,
     according to Melanie Wells of USA TODAY.  Co-hosted by the
     city of Portland, OR, the World Masters Games are scheduled
     for August '98.  Wells notes that Nike's title sponsorship
     costs $3.5M, and Games GM Doug Single is searching for other
     sponsors to bring in a total of $20M.  United Airlines "will
     be affiliated," and Single is "courting" Coca-Cola, PepsiCo,
     Sun Microsystems and IBM, among others (USA TODAY, 3/3).

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Coca-Cola, IBM, Nike, PepsiCo, Sun Microsystems

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