Fresno State Partnering With Nike For Redesign Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 NYC FC Signs Beverage, Snacks Deal With PepsiCo
SBD/3/Sponsorships Advertising Marketing
NIKE BUYS TITLE-SPONSORSHIP RIGHTS TO WORLD MASTERS GAMES
Published March 3, 1997
Nike is "lending" its name to the Nike World Masters Games, a 14-day multisport event for athletes age 30+, according to Melanie Wells of USA TODAY. Co-hosted by the city of Portland, OR, the World Masters Games are scheduled for August '98. Wells notes that Nike's title sponsorship costs $3.5M, and Games GM Doug Single is searching for other sponsors to bring in a total of $20M. United Airlines "will be affiliated," and Single is "courting" Coca-Cola, PepsiCo, Sun Microsystems and IBM, among others (USA TODAY, 3/3).