SBD/3/Sponsorships Advertising Marketing


          L.A. Gear reported a net loss of $50.5M, or $2.20/share
     for the fourth quarter ended November 30, compared to a net
     loss of $34.3M, or $1.49/share for the same period of '95. 
     The quarterly figures include a $28.8M restructuring charge
     to pay for a previously announced restructuring plan (WALL
     STREET JOURNAL, 3/3)....Rupert Murdoch's Australian Super
     League football competition, designed for int'l pay-TV, has
     won a $12M sponsorship deal from Australian telecom company
     Telstra.  The Super League is in "direct competition" with
     the Australian Rugby League (AD AGE, 3/3)....The N.Y. DAILY
     NEWS featured an extensive look at fraudulent sports
     merchandise. The FBI estimated last month that as many as
     70% of all sports autographs are fraudulent (N.Y. DAILY
     NEWS, 3/2). ...Jack Vipers, GolfWatch Founder & Chair, on
     GolfWatch's debut at the PGA Tour's Nissan Open: "I think in
     GolfWatch, there will be the admirers and then there will be
     some that don't understand it or don't like it, so we fully
     expect that" ("Nissan Open," CBS, 3/1).

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CBS, Nissan, PGA Tour, Viacom

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