Travelers Championship Gets Record Crowds Golf Analyst Oosterhuis Fighting Alzheimer's Nissan-Titans Deal At Least $5M Annually Nissan Signs For Titans' Stadium Naming Rights Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals CBS Sports Net To Air MAC Games Minding My Business: CBS Sports' Lance Barrow FedEx Renews PGA Tour Event Deal "SNF" Leads Primetime For Fourth Time
SBD/3/Sponsorships Advertising Marketing
Published March 3, 1997
L.A. Gear reported a net loss of $50.5M, or $2.20/share for the fourth quarter ended November 30, compared to a net loss of $34.3M, or $1.49/share for the same period of '95. The quarterly figures include a $28.8M restructuring charge to pay for a previously announced restructuring plan (WALL STREET JOURNAL, 3/3)....Rupert Murdoch's Australian Super League football competition, designed for int'l pay-TV, has won a $12M sponsorship deal from Australian telecom company Telstra. The Super League is in "direct competition" with the Australian Rugby League (AD AGE, 3/3)....The N.Y. DAILY NEWS featured an extensive look at fraudulent sports merchandise. The FBI estimated last month that as many as 70% of all sports autographs are fraudulent (N.Y. DAILY NEWS, 3/2). ...Jack Vipers, GolfWatch Founder & Chair, on GolfWatch's debut at the PGA Tour's Nissan Open: "I think in GolfWatch, there will be the admirers and then there will be some that don't understand it or don't like it, so we fully expect that" ("Nissan Open," CBS, 3/1).