SBD/3/Sponsorships Advertising Marketing

ANALYSTS SAY REEBOK "FOCUSED AGAIN" AS SALES AND STOCK GO UP

          Reebok was profiled in Sunday's N.Y. TIMES' Business
     section by Marcia Vickers under the header, "After Tripping
     On Its Laces, Reebok Is Focused Again."  Investors and
     financial analysts say Reebok is now "giving shareholders a
     run for their money," according to Vickers, and Reebok's
     stock has risen from "about" $26 at the start of last year
     to $46.75 as of Friday, and it is still "relatively cheap,"
     trading at 18.2 times its estimated earnings, "compared with
     26.2 for Nike."  Salomon Bros. footwear analyst Brett
     Barakett: "Reebok stumbled in the early '90s.  They took
     their eye off product ... They had become more of a fashion-
     driven, life-style company.  But now they're focused on
     producing serious-performance athletic wear."  Vickers also
     notes "recent success" with celebrity endorsements
     "contributing to the sales jump" (N.Y. TIMES, 3/2).
          A KICK IN THE GRASS: MLS Clash F Eric Wynalda is
     profiled in the BOSTON GLOBE under the header "The Marketing
     of Eric Wynalda.  A 'Bad Boy' Will Put Best Foot Forward for
     Reebok."  Wynalda will soon join Shawn Kemp and Shaquille
     O'Neal in a "major" Reebok ad campaign.  Reebok VP Peter
     Moore: "Eric was U.S. player of the year.  He is articulate,
     very good-looking, self-confident, an aggressive player who
     has become a mature individual" (BOSTON GLOBE, 3/2).

Return to top

Related Topics:

MLS, Nike, Reebok, Washington Nationals

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug