Nationals Unveil Luxury Seating Section St. Louis MLS Investors Hopeful Funding Vote Passes LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence Galaxy Trying To Make Better Use Of Youth System Atlanta United, GTAA Make Game-Day Changes Garber Talks Streaming Deal With Facebook Galaxy In Trouble With MLS Over Social Video? Minnesota United's Home Debut Features Record Cold Facebook Could Use Ad Breaks In Game Streams
SBD/3/Sponsorships Advertising Marketing
ANALYSTS SAY REEBOK "FOCUSED AGAIN" AS SALES AND STOCK GO UP
Published March 3, 1997
Reebok was profiled in Sunday's N.Y. TIMES' Business section by Marcia Vickers under the header, "After Tripping On Its Laces, Reebok Is Focused Again." Investors and financial analysts say Reebok is now "giving shareholders a run for their money," according to Vickers, and Reebok's stock has risen from "about" $26 at the start of last year to $46.75 as of Friday, and it is still "relatively cheap," trading at 18.2 times its estimated earnings, "compared with 26.2 for Nike." Salomon Bros. footwear analyst Brett Barakett: "Reebok stumbled in the early '90s. They took their eye off product ... They had become more of a fashion- driven, life-style company. But now they're focused on producing serious-performance athletic wear." Vickers also notes "recent success" with celebrity endorsements "contributing to the sales jump" (N.Y. TIMES, 3/2). A KICK IN THE GRASS: MLS Clash F Eric Wynalda is profiled in the BOSTON GLOBE under the header "The Marketing of Eric Wynalda. A 'Bad Boy' Will Put Best Foot Forward for Reebok." Wynalda will soon join Shawn Kemp and Shaquille O'Neal in a "major" Reebok ad campaign. Reebok VP Peter Moore: "Eric was U.S. player of the year. He is articulate, very good-looking, self-confident, an aggressive player who has become a mature individual" (BOSTON GLOBE, 3/2).