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ALI PLAYS CHICKEN, LOOKS TO PUT NAME ON RESTAURANTS IN EGYPT
Published March 3, 1997
Muhammad Ali is "aiming to go into the chicken business again," this time in Egypt, according to Gauch & Sanders in BUSINESS WEEK. Ali wouldn't own the restaurants, as the deal "under negotiation" would involve Egypt's Behairy family licensing his name for a fee. Ali's lawyer says that the two sides "are still far apart," but the Behairys are "confident a deal will be struck." The family wants to open the first chicken restaurant, costing $1M, in Cairo, and from there "expand throughout the Mideast." The atmosphere "will have a feel similar to Planet Hollywood, except with no liquor or pork served." In '75, Ali attempted to start a chicken-and-burger chain, but "it fizzled for a lack of funds," and Muhammad Ali Rotisserie Chicken recently closed in MD after two years (BUSINESS WEEK, 3/10 issue).