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US WEST COULD BE BUSY IN LONG DISTANCE DEAL WITH ROCKIES
Published March 3, 1997
Hi Corbett Field in Tuscon, AZ, is now "Hi Corbett Field at the US West Sports Complex" after a multimillion- dollar sponsorship deal between the Rockies and US West, according to Kerri Smith of the DENVER POST. Terms of the deal were undisclosed, but it calls for advertising, marketing and promotional tie-ins between the Rockies and US West, according to US West spokesperson Jeff Garrett. The deal also entitles the company to one large US West sign inside Coors Field, additional signs in the Coors Field concourse, ads in the Rockies' official program, sponsorship of player headshots on the JumboTron scoreboard and a "call to the bullpen" feature for visiting team pitcher changes. Also, the new "US West Long Distance Homerun" board will display how far a Rockies player hits a home run, and the company will mount a "US West Home Plate Camera" that will have the company's name on televised shots and on video screens in the stadium (DENVER POST, 2/28).