SBD/3/Franchises

US WEST COULD BE BUSY IN LONG DISTANCE DEAL WITH ROCKIES

          Hi Corbett Field in Tuscon, AZ, is now "Hi Corbett
     Field at the US West Sports Complex" after a multimillion-
     dollar sponsorship deal between the Rockies and US West,
     according to Kerri Smith of the DENVER POST.  Terms of the
     deal were  undisclosed, but it calls for advertising,
     marketing and promotional tie-ins between the Rockies and US
     West, according to US West spokesperson Jeff Garrett.  The
     deal also entitles the company to one large US West sign
     inside Coors Field, additional signs in the Coors Field
     concourse, ads in the Rockies' official program, sponsorship
     of player headshots on the JumboTron scoreboard and a "call
     to the bullpen" feature for visiting team pitcher changes. 
     Also, the new "US West Long Distance Homerun" board will
     display how far a Rockies player hits a home run, and the
     company will mount a "US West Home Plate Camera" that will
     have the company's name on televised shots and on video
     screens in the stadium (DENVER POST, 2/28).

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