Bettman: Sale Of Penguins Not Imminent McClendon's Widow Wants Share Of Thunder Padres Co-Owner Urges Fans To Stay Patient Detroit Missed Out On Millions From TV Deal Rice Addresses Ravens Rookies On Life Lessons Lightning's Viewing Party Canceled Due To League Minnesota United To Play '17 Home Games At TCF Bank Patriots File Brief Backing Tom Brady Bills, Whaley In Damage Control Mode Franchise Notes
Upcoming Conferences and Events
US WEST COULD BE BUSY IN LONG DISTANCE DEAL WITH ROCKIES
Published March 3, 1997
Hi Corbett Field in Tuscon, AZ, is now "Hi Corbett Field at the US West Sports Complex" after a multimillion- dollar sponsorship deal between the Rockies and US West, according to Kerri Smith of the DENVER POST. Terms of the deal were undisclosed, but it calls for advertising, marketing and promotional tie-ins between the Rockies and US West, according to US West spokesperson Jeff Garrett. The deal also entitles the company to one large US West sign inside Coors Field, additional signs in the Coors Field concourse, ads in the Rockies' official program, sponsorship of player headshots on the JumboTron scoreboard and a "call to the bullpen" feature for visiting team pitcher changes. Also, the new "US West Long Distance Homerun" board will display how far a Rockies player hits a home run, and the company will mount a "US West Home Plate Camera" that will have the company's name on televised shots and on video screens in the stadium (DENVER POST, 2/28).