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BRANDWEEK NEWS & NOTES: OMNIPOINT RINGS UP DEAL WITH METS

          Digital phone service carrier Omnipoint has been named
     the exclusive wireless communications sponsor for the Mets,
     according to Bernhard Warner of BRANDWEEK.  Terms of the
     three-year deal were not released, but it includes brand
     exposure on rotational signs behind home plate, in the
     outfield and concourse; an ad in the '97 team yearbook
     featuring Mets closer John Franco; and Mets and NL news
     reports will be available to Mets-Omnipoint co-branded
     handsets, available this spring (BRANDWEEK, 3/24 issue).
          CAL PITCHES SWEEPS: MLB corporate sponsor True Value
     will hold a Father's Day "Play Catch With Cal" sweepstakes,
     with the winner getting the chance to toss a ball with
     Ripken....Fruit of the Loom's Pro Player sports licensing
     division named Ft. Lauderdale-based Harris Drury Cohen (HDC)
     as its new agency for its estimated $10M ad budget following
     a three-month review....One of the first ads that A-B will
     debut for Budweiser, featuring work from S.F.-based Goodby,
     Silverstein & Partners, will be called "Left Field" and
     linked to the opening of the MLB season.  The ad features a
     fan in the bleachers holding cups of beer for his friends,
     who have temporarily left.  Then the batter hits a home run
     and the ball heads right at the fan (BRANDWEEK, 3/24 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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