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NIKE NAMES GOODBY, SILVERSTEIN SECOND FULL-SERVICE AGENCY

          Nike "revamped its American agency roster" by naming
     S.F.-based Goodby, Silverstein & Partners as its second
     full-service agency, replacing Chicago-based Leap
     Partnership, according to Stuart Elliott of the N.Y. TIMES. 
     The Nike "review" had "originally been limited" to the
     NikeTown chain, but according to Nike Global Advertising Dir
     Geoffrey Frost, Nike's business "is growing in depth and
     complexity, to the point that we needed a second full-
     service agency."  Frost said Nike "remains absolutely
     committed" to their partnership with Wieden & Kennedy.  The
     TIMES' Elliott adds that billings for Goodby, Silverstein
     "are difficult to determine," because NikeTown spending is
     being increased and other asssigments were part of Nike's
     entire footwear and apparel advertising (N.Y. TIMES, 3/24). 
          JOB DESCRIPTION: Goodby, Silverstein will be
     responsible for the NikeTown account, in addition to duties
     involving how Nike products "are presented and sold by other
     retailers."  Goodby will also handle "selective brand-level
     domestic assignments" for apparel, women's sports and the
     ACG line for outdoor sports.  Elliott notes "to remove a
     conflict of interest with its work for Nike," Goodby,
     Silverstein will end working on an account for the Umbro
     Int'l soccer equipment and apparel sold by SC-based Stone
     Manufacturing (N.Y. TIMES, 3/24).
          SHARES DROP: CNN's "Moneyline" noted that Nike shares
     dipped $2.25 on Friday, despite earlier reports of third
     quarter profits "soaring" 77% on "strong international
     business."  "Moneyline" noted that "slower U.S. growth
     worried investors" ("Moneyline," CNN, 3/21).  

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