Menu
The Back Of The Book

SI FOR KIDS STUDY: WHAT DO THE CHILDREN PLAY?

          In December '96, SI for Kids completed its eighth year     sponsoring an omnibus survey among children.  Research is     conducted four times a year on a quarterly basis and reports     are issued two times a year.  Over the next month THE DAILY     will feature information taken from the August/December '96     study.  The total combined sample consists of 615 children,     including 313 boys and 302 girls.  The sample of 9-11 year     olds consists of 308 children, including 154 boys and 154     girls.  The sample of 12-13 year olds consists of 307     children, including 159 boys and 148 girls.  Interviews were     conducted in Atlanta; Boston; Chicago; Levittown, NY; L.A.;     Memphis; Miami; Minneapolis; Phoenix; Pittsburgh; St. Louis;     San Francisco; and Tulsa.  Today: "Sports Played in the Past     Year" (THE DAILY):                         
BOYS GIRLS TOTAL
ANY SPORT
99%
96%
97%
BASKETBALL
72%
59%
66%
BASEBALL
67%
29%
49%
FOOTBALL
68%
22%
46%
SOCCER
48%
40%
44%
SOFTBALL
16%
36%
26%
VOLLEYBALL
16%
33%
25%
TRACK/FIELD
20%
17%
19%
TENNIS
18%
19%
18%
GYMNASTICS
4%
28%
16%
GOLF
15%
8%
11%
ICE HOCKEY
14%
4%
9%
WRESTLING
14%
3%
9%
LACROSSE
3%
1%
2%

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/03/19/The-Back-Of-The-Book/SI-FOR-KIDS-STUDY-WHAT-DO-THE-CHILDREN-PLAY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/03/19/The-Back-Of-The-Book/SI-FOR-KIDS-STUDY-WHAT-DO-THE-CHILDREN-PLAY.aspx

CLOSE