Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans Visa, Other Sponsors Make Statements On FIFA FIFA Facing Untold Consequences After Indictments Bears' McCaskey Second-Guessing Signing McDonald Missouri Pols Sue Nixon Over NFL Stadium Plan Oregon Tops List Of Public School Athletic Finances Walter Byers Passes Away At The Age Of 93
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NHL Enterprises announced the expansion of responsibilities for NHLE Managing Dir BRAD KWONG. Kwong will relocate to the Zurich offices and be responsible for all European operations of NHLE and the NHL, including licensing, sponsorship, fan development and exhibitions. GUIDO TOGNONI, who had been managing League operations in Europe, will remain as a consultant to NHL Europe, acting as a liaison to the NHL offices in New York (NHLE)....Maxfli Golf named DANIEL MURPHY Marketing Manager of Gloves and Accessories (Maxfli).
DENNIS RODMAN "has been asked to appear on Monday's Academy Awards telecast." Rodman: "I did something for the Oscars. That's all. That's it. No big deal. ... But you know, I might go to the Oscars" (CHICAGO SUN-TIMES, 3/19). ...MICHAEL BUFFER, the boxing ring announcer known for his phrase "Let's Get Ready To Rumble," is charging Columbia Pictures with copyright infringement because his trademarked phrase is being used in promotions and in the movie "Booty Call." Buffer wants the ads pulled and unspecified damages over $50,000 (N.Y. POST, 3/19)....WAYNE HUIZENGA pulled his sponsorship of a Greater Miami Chamber of Commerce event promoting "Miami Pride" over the weekend that was held at Pro Player Stadium. Huizenga pulled his sponsorship after Miami Mayor, and Huizenga "adversary," JOE CAROLLO was named as one of the speakers (MIAMI HERALD, 3/18)....This year's British Open in Troon, Scotland, will admit anyone under 18 free of charge (ESPN, 3/18).