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SBD/19/Sponsorships Advertising Marketing
PEACOCK FILLING UP AD ROSTER FOR SUPER BOWL XXXII
Published March 19, 1997
PepsiCo and Pizza Hut purchased ad time on NBC's broadcast of Super Bowl XXXII, joining Anheuser-Busch on the ad roster, according to INSIDE MEDIA. NBC declined to comment on the amount of ad inventory they have sold for Super Bowl XXXII. Pizza Hut, returning to the game for its third consecutive year, plans to air two :30-second spots on the broadcast, in addition to a national pregame spot. A spokesperson for PepsiCo declined to comment on the companies participation. "Industry observers" expect NBC to charge about $1.3M per :30-second spot (INSIDE MEDIA, 3/14).