NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads Pepsi Using Super Bowl To Hype Premium Water MLBAM, NBC Reach Streaming Deal A-B InBev Latest To End USOC Sponsorship Bell, Zenkel Among NBC Sports Promotions
SBD/19/Sponsorships Advertising Marketing
PEACOCK FILLING UP AD ROSTER FOR SUPER BOWL XXXII
Published March 19, 1997
PepsiCo and Pizza Hut purchased ad time on NBC's broadcast of Super Bowl XXXII, joining Anheuser-Busch on the ad roster, according to INSIDE MEDIA. NBC declined to comment on the amount of ad inventory they have sold for Super Bowl XXXII. Pizza Hut, returning to the game for its third consecutive year, plans to air two :30-second spots on the broadcast, in addition to a national pregame spot. A spokesperson for PepsiCo declined to comment on the companies participation. "Industry observers" expect NBC to charge about $1.3M per :30-second spot (INSIDE MEDIA, 3/14).