SBD/19/Sponsorships Advertising Marketing

PEACOCK FILLING UP AD ROSTER FOR SUPER BOWL XXXII

          PepsiCo and Pizza Hut purchased ad time on NBC's
     broadcast of Super Bowl XXXII, joining Anheuser-Busch on the
     ad roster, according to INSIDE MEDIA.   NBC declined to
     comment on the amount of ad inventory they have sold for
     Super Bowl XXXII.  Pizza Hut, returning to the game for its
     third consecutive year, plans to air two :30-second spots on
     the broadcast, in addition to a national pregame spot.  A
     spokesperson for PepsiCo declined to comment on the
     companies participation.  "Industry observers" expect NBC to
     charge about $1.3M per :30-second spot (INSIDE MEDIA, 3/14).

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Related Topics:

Anheuser Busch, NBC, PepsiCo

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