Weir, Lipinski To Be NBC's Top Figure Skating Team Brits Driving NBC Soccer Coverage In U.S. Sprint, A-B Create Interactive Beer Tap Handles NFL TV Audience Mixed Through Week 4 Glut Of NFL Games Affecting Ad Rates Ryder Cup Overnights Down From '10 NBC Has Sold 70-80% Of Super Bowl Ad Time PepsiCo CEO Backs Goodell Amid Scandals A-B Concerned Over NFL's Handling Of Issues Pepsi Promo Offers Fans Free 49ers Tix
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
PEACOCK FILLING UP AD ROSTER FOR SUPER BOWL XXXII
Published March 19, 1997
PepsiCo and Pizza Hut purchased ad time on NBC's broadcast of Super Bowl XXXII, joining Anheuser-Busch on the ad roster, according to INSIDE MEDIA. NBC declined to comment on the amount of ad inventory they have sold for Super Bowl XXXII. Pizza Hut, returning to the game for its third consecutive year, plans to air two :30-second spots on the broadcast, in addition to a national pregame spot. A spokesperson for PepsiCo declined to comment on the companies participation. "Industry observers" expect NBC to charge about $1.3M per :30-second spot (INSIDE MEDIA, 3/14).