NBA D-League Could Add A Few More Teams Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise NBA Looking To Have More Games Overseas NBA Doubleheader Set For London, Mexico City
SBD/19/Sponsorships Advertising Marketing
MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN
Published March 19, 1997
Miller Brewing Co. is "teaming" with the NBA to release its 50 Fantasy Matchups Handbook. Miller's handbook pits the 50 greatest stars of today against the legends of yesteryear. The handbook will be available in multi-packs of Miller Lite, Miller Genuine Draft and Miller Beer. Bill Walton, Walt Frazier and Pat Riley are spokespeople for the promotion (Miller). BRANDWEEK's Terry Lefton calls the promo "the final element of the league's 50th anniversary celebration." It will include a sweeps offering an eight- day "fantasy road trip" to five NBA cities for five '97-98 games as the grand prize (BRANDWEEK, 3/17).