Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte Rolling Stone Deletes Column On Rose Rape Trial NBA, USAB Create Youth Basketball Guidelines NBPA Prioritizing Aid For Retired Players In CBA NBA GMs Discuss Topics During Roundtable Rockets, Pelicans A Hit In China
SBD/19/Sponsorships Advertising Marketing
MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN
Published March 19, 1997
Miller Brewing Co. is "teaming" with the NBA to release its 50 Fantasy Matchups Handbook. Miller's handbook pits the 50 greatest stars of today against the legends of yesteryear. The handbook will be available in multi-packs of Miller Lite, Miller Genuine Draft and Miller Beer. Bill Walton, Walt Frazier and Pat Riley are spokespeople for the promotion (Miller). BRANDWEEK's Terry Lefton calls the promo "the final element of the league's 50th anniversary celebration." It will include a sweeps offering an eight- day "fantasy road trip" to five NBA cities for five '97-98 games as the grand prize (BRANDWEEK, 3/17).