Westbrook's New Line Tests Fashion Boundaries Suns Owner Sarver Enters 10th Season NBA Franchise Notes Clippers Will Be Microsoft Loyal Under Ballmer Sources: Hornets, WFNZ Ink Radio Deal Warriors' "Toilet" Arena Design A Work In Progress Ballmer Wants To Improve Fan Experience Thunder Announce Name For D-League Affiliate Some Critical Of Look To New Warriors Arena Mavs Unveil New Alternate Uniforms
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MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN
Published March 19, 1997
Miller Brewing Co. is "teaming" with the NBA to release its 50 Fantasy Matchups Handbook. Miller's handbook pits the 50 greatest stars of today against the legends of yesteryear. The handbook will be available in multi-packs of Miller Lite, Miller Genuine Draft and Miller Beer. Bill Walton, Walt Frazier and Pat Riley are spokespeople for the promotion (Miller). BRANDWEEK's Terry Lefton calls the promo "the final element of the league's 50th anniversary celebration." It will include a sweeps offering an eight- day "fantasy road trip" to five NBA cities for five '97-98 games as the grand prize (BRANDWEEK, 3/17).