Lakers' Jim Buss Resigns As Co-Trusteee Sacramento, Kings To Refinance '97 Arena Loan Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him Jazz Upgrading Plastic Seats At Arena Silver Issues Memo To Teams On Resting Stars Adam Silver Voices Himself On "The Simpsons" NBA Calls Cavs To Complain About Sitting Stars Doc Rivers Distances Himself From Role With Magic Rockets Experimenting With Several Technologies
SBD/19/Sponsorships Advertising Marketing
MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN
Published March 19, 1997
Miller Brewing Co. is "teaming" with the NBA to release its 50 Fantasy Matchups Handbook. Miller's handbook pits the 50 greatest stars of today against the legends of yesteryear. The handbook will be available in multi-packs of Miller Lite, Miller Genuine Draft and Miller Beer. Bill Walton, Walt Frazier and Pat Riley are spokespeople for the promotion (Miller). BRANDWEEK's Terry Lefton calls the promo "the final element of the league's 50th anniversary celebration." It will include a sweeps offering an eight- day "fantasy road trip" to five NBA cities for five '97-98 games as the grand prize (BRANDWEEK, 3/17).