Turner Sports Reinstates Greg Anthony LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Steph Curry Tops In NBA Jersey Sales Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick 76ers Rebuild Takes Shape With Okafor Pick
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MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN
Published March 19, 1997
Miller Brewing Co. is "teaming" with the NBA to release its 50 Fantasy Matchups Handbook. Miller's handbook pits the 50 greatest stars of today against the legends of yesteryear. The handbook will be available in multi-packs of Miller Lite, Miller Genuine Draft and Miller Beer. Bill Walton, Walt Frazier and Pat Riley are spokespeople for the promotion (Miller). BRANDWEEK's Terry Lefton calls the promo "the final element of the league's 50th anniversary celebration." It will include a sweeps offering an eight- day "fantasy road trip" to five NBA cities for five '97-98 games as the grand prize (BRANDWEEK, 3/17).