Three endorsement contracts for U.S. soccer players
have been negotiated and completed by MD-based attorney
Ellen Zavian. Carla Overbeck has left adidas and is now
with Fila. Kristine Lilly has re-signed with adidas and
Julie Foundy has re-signed with Reebok. Each deal runs
through the 2000 Olympics (THE DAILY)....The account of Vail
Resorts Inc. has gone to Boston-based Kelley/Dexter
Advertising, to handle its Breckenridge and Keystone ski
resorts, with combined billings estimated at $7-10M (N.Y.
TIMES, 3/19)....Rollerblade Inc. will donate in-line skates
for use in New York City parks and a comparable amount of
safety equipment for three years. The program represents an
investment of more than $1M by the company (N.Y. TIMES,
3/19)....NEWDAY's Ivan Maisel notes the strict rules of
corporate affiliation with the NCAA Tournament. He notes
that last week, when media members took drinks in Pepsi cups
to their seats on press row, NCAA officials "appeared
quickly with a tap on the shoulder" and an NCAA cup
(NEWSDAY, 3/19)....ESPN's Bob Ley reported last night on
"SportsCenter" that, "The sale of baseball logoed
merchandise is up this year, and only baseball and the NFL,
alone among the major sports, can make that claim currently"
("SportsCenter," ESPN, 3/18).
