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SBD/19/Sponsorships Advertising Marketing
Published March 19, 1997
Three endorsement contracts for U.S. soccer players have been negotiated and completed by MD-based attorney Ellen Zavian. Carla Overbeck has left adidas and is now with Fila. Kristine Lilly has re-signed with adidas and Julie Foundy has re-signed with Reebok. Each deal runs through the 2000 Olympics (THE DAILY)....The account of Vail Resorts Inc. has gone to Boston-based Kelley/Dexter Advertising, to handle its Breckenridge and Keystone ski resorts, with combined billings estimated at $7-10M (N.Y. TIMES, 3/19)....Rollerblade Inc. will donate in-line skates for use in New York City parks and a comparable amount of safety equipment for three years. The program represents an investment of more than $1M by the company (N.Y. TIMES, 3/19)....NEWDAY's Ivan Maisel notes the strict rules of corporate affiliation with the NCAA Tournament. He notes that last week, when media members took drinks in Pepsi cups to their seats on press row, NCAA officials "appeared quickly with a tap on the shoulder" and an NCAA cup (NEWSDAY, 3/19)....ESPN's Bob Ley reported last night on "SportsCenter" that, "The sale of baseball logoed merchandise is up this year, and only baseball and the NFL, alone among the major sports, can make that claim currently" ("SportsCenter," ESPN, 3/18).