SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Three endorsement contracts for U.S. soccer players
     have been negotiated and completed by MD-based attorney
     Ellen Zavian.  Carla Overbeck has left adidas and is now
     with Fila.  Kristine Lilly has re-signed with adidas and
     Julie Foundy has re-signed with Reebok.  Each deal runs
     through the 2000 Olympics (THE DAILY)....The account of Vail
     Resorts Inc. has gone to Boston-based Kelley/Dexter
     Advertising, to handle its Breckenridge and Keystone ski
     resorts, with combined billings estimated at $7-10M (N.Y.
     TIMES, 3/19)....Rollerblade Inc. will donate in-line skates
     for use in New York City parks and a comparable amount of
     safety equipment for three years.  The program represents an
     investment of more than $1M by the company (N.Y. TIMES,
     3/19)....NEWDAY's Ivan Maisel notes the strict rules of
     corporate affiliation with the NCAA Tournament.  He notes
     that last week, when media members took drinks in Pepsi cups
     to their seats on press row, NCAA officials "appeared
     quickly with a tap on the shoulder" and an NCAA cup
     (NEWSDAY, 3/19)....ESPN's Bob Ley reported last night on
     "SportsCenter" that, "The sale of baseball logoed
     merchandise is up this year, and only baseball and the NFL,
     alone among the major sports, can make that claim currently"
     ("SportsCenter," ESPN, 3/18). 
          
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