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SBD/19/Sponsorships Advertising Marketing
FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!
Published March 19, 1997
Del Mar, CA-based Source Int'l will market a new line of beverages with the name and logo of the Rawlings Sporting Goods Co., marking Rawlings' first entry into the $1B sports beverage market, according to AD AGE. The line features "Rawlings Sports," a sports drink in five flavors to launch in May, and "Rawlings for Kids," a sports drink for children and teenagers, launching in two-weeks (AD AGE, 3/18).