Levy To Handle Concessions At IMS Suh Signs With CAA Sports' Sexton ESPN Launches Wimbledon Poster Contest Organizers Up Security For L.A. Marathon MLS To Start Season With Replacement Refs Maryland Set For Final ACC Home Game Wolff Considering Temporary Bay Area Ballpark Classified Advertisements Famed MLB Surgeon Frank Jobe Dies At 88 U.S. World Cup Tune-Up A Coup For Jacksonville
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!
Published March 19, 1997
Del Mar, CA-based Source Int'l will market a new line of beverages with the name and logo of the Rawlings Sporting Goods Co., marking Rawlings' first entry into the $1B sports beverage market, according to AD AGE. The line features "Rawlings Sports," a sports drink in five flavors to launch in May, and "Rawlings for Kids," a sports drink for children and teenagers, launching in two-weeks (AD AGE, 3/18).