NBA's Silver Optimistic On CBA IOC Exec Thinks Innsbruck Could Land '26 Games U.S. Figure Skating Launches New Campaign Goodyear Officially Adds Wingfoot Two Blimp ESPN3 To Broadcast Glory 34 Denver Landon Donovan Lists La Jolla Home For $2.9M Kraft Wants New Revolution Stadium In Boston NFL Reopens Investigation Into Giants' Josh Brown FS1 Gets Record Overnight For NLCS Game 5 ISC Signs Multiyear Extension With Geico
SBD/19/Sponsorships Advertising Marketing
FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!
Published March 19, 1997
Del Mar, CA-based Source Int'l will market a new line of beverages with the name and logo of the Rawlings Sporting Goods Co., marking Rawlings' first entry into the $1B sports beverage market, according to AD AGE. The line features "Rawlings Sports," a sports drink in five flavors to launch in May, and "Rawlings for Kids," a sports drink for children and teenagers, launching in two-weeks (AD AGE, 3/18).