JGR Signs Stanley, DeWalt AS Sponsors Charlotte Soccer Team To Be Unveiled Mets Get Extension To Respond To Suit O's AL East Championship Gear Hits Shelves Dunkin' Donuts' To Sponsor Blackhawks NFL, NFLPA Closer To Drug Testing Deal Vikings: We Made A Mistake With Peterson Game Changers: Johnson Reflects On Title IX Dick's Sporting Goods Top Execs To Step Down
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!
Published March 19, 1997
Del Mar, CA-based Source Int'l will market a new line of beverages with the name and logo of the Rawlings Sporting Goods Co., marking Rawlings' first entry into the $1B sports beverage market, according to AD AGE. The line features "Rawlings Sports," a sports drink in five flavors to launch in May, and "Rawlings for Kids," a sports drink for children and teenagers, launching in two-weeks (AD AGE, 3/18).