Luck Leaving WVU For NCAA Minding My Business: UFC's Clint Cox 17 Hollis Concerned By Booze-Heavy Gamedays Chargers Staying In San Diego Next Year Current, Former Fighters Sue UFC White Sox' Tix Sales Spike Spurs More Moves Alexi Lalas Leaves ESPN For Fox Sports Sprint Dropping NASCAR Title Sponsorship After '16 Year In Review Intro
SBD/19/Sponsorships Advertising Marketing
FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!
Published March 19, 1997
Del Mar, CA-based Source Int'l will market a new line of beverages with the name and logo of the Rawlings Sporting Goods Co., marking Rawlings' first entry into the $1B sports beverage market, according to AD AGE. The line features "Rawlings Sports," a sports drink in five flavors to launch in May, and "Rawlings for Kids," a sports drink for children and teenagers, launching in two-weeks (AD AGE, 3/18).