EXECUTIVE TRANSACTIONS

          The Bucs have named STEPHANIE WALLER and ANDRE THORNTON
     JR. Managers in the newly-created community relations
     department (TAMPA TRIBUNE, 3/13)....MasterCard Int'l CEO H.
     EUGENE LOCKHART resigned to become head of retail banking at
     BankAmerica Corp.  MasterCard promoted Exec VP ROBERT
     SELANDER to succeed him (WALL STREET JOURNAL, 3/13).
     ...DelWilber + Associates has named JOHN CARROLL President
     of Licensed Properties International (DWA)....Fox Sports
     West and FSW2 announced the following moves: RAY HOPKINS
     promoted from Dir of Affiliate Relations to VP/Affiliate
     Relations;  DAN CASEY promoted from Dir of Research for Fox
     Sports Net to VP/Research & Planning for FSW and FSW2; 
     STEVE WEBSTER named Dir of PR and SEAN MCCALL hired as Dir
     of Affiliate Relations (HOLLYWOOD REPORTER, 3/11)....Lyons,
     Inc. announced the following promotions:  JOHN AVONDOLIO to
     VP/Account Dir;  DONNA FREET to VP/Media;  JOE GAWINSKI to
     VP/Dir of Production Services;  SEAN MCCORMICK to
     VP/Creative Dir and ERIK VAUGHN to VP/Creative Dir (Lyons).