WILL THE BIG UNIT OR THE BIG HURT HELP SELL BIG GULPS?

          For the second consecutive year, 7-Eleven will team up
     with MLB and Fox "to create an in-store marketing program"
     at the retailer's outlets nationwide, according to Langdon
     Brockinton of INSIDE MEDIA.  7-Eleven is also "expected" to
     buy ad time on Fox's MLB telecasts.  Among the in-store
     features of the program: MLB-themed coffee cups containing
     Fox's MLB schedule; MLB on Fox POP displays; 28-ounce mugs
     with All-Star Game logos; and a collector series of 7-Eleven
     phone cards.  The program starts May 1 and runs through the
     end of June (INSIDE MEDIA, 3/12 issue).