On April 1, fX "will introduce a new on-air look and
logo designed to more closely identify" with the Fox
network. The name 'fX' will go all-caps, and a promo clip
airing on cable systems includes a "countdown" to the new
look "that ends with a zero between the 'F' and the 'X.'"
Mark Sonnenberg, exec VP of entertainment for fX: "The whole
new look is to reflect the programming we have coming on,
which is bolder and ties in more with Fox. ...We'll keep the
same identity but embrace the assets that say 'Fox'"
(MEDIAWEEK, 2/24 issue)....ESPN's Roy Firestone has signed
with NY-based talent representation firm Athletes & Artists,
a Marquee Group company, to represent him in all
broadcasting, publishing and marketing ventures (Marquee
Group)....CBS Sports VP/Programming Rob Correa, on Tiger
Woods at the Masters: "If Tiger is leading or close to the
lead Sunday at Augusta, we'll see numbers we've never seen
before" (WASHINGTON POST, 2/25)....In Miami, Dick Evans
writes on the PBA under the header, "It Wouldn't Be A
Tragedy If ABC Loses Tour To CBS" (MIAMI HERALD, 2/23).
