Sports Media

HOW 'BOUT THAT FOX SPORTS SOUTHWEST: NET SIGNS WITH COWBOYS

2.24.1997

          Fox Sports Southwest (FSSW) signed a five-year, "multi-
     million-dollar" deal as the official cable and satellite
     television home of the Cowboys, according to Richard Alm of
     the DALLAS MORNING NEWS.  FSSW, which serves 5 million homes
     in TX, OK, LA and NM, will carry daily and weekly
     programming including re-broadcasts of Coach Barry Switzer's
     weekly show and preseason games from the Cowboys' Silver
     Star Network.  FSSW also has the right to use the team's
     name and logo in promotions (DALLAS MORNING NEWS, 2/22).

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