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The Back Of The Book

SPORTS SPONSOMETER: NFL TOPS AMONG DIE HARD FANS

          Sponsorship Research International (SRi USA) surveyed     12,000 people over the year as to their fan interest in     sports events.  Fans rated a five or better out of ten (ten     was the highest).  Max fans rated ten out of ten (SRi USA):                              
  
            
FANS
      		  
  
            
'96         RANK
    		           
'95         RANK
    		           
EVENT
    		           
'96         ALL POP
    		           
'95         ALL POP
    		           
%         +/-
    		  
  
            
1
    		           
1
    		    Summer       Olympics           
66.90%
    		           
67.10%
    		           
-0.2
    		  
  
            
2
    		           
3
    		    NFL           
65.70%
    		           
63.00%
    		           
+2.7
    		  
  
            
3
    		           
1
    		    Winter       Olympics           
63.90%
    		           
67.10%
    		           
-3.2
    		  
  
            
4
    		           
5
    		    MLB           
53.20%
    		           
47.90%
    		           
+5.3
    		  
  
            
5
    		           
4
    		    College       Football           
50.20%
    		           
49.60%
    		           
+0.6
    		  
  
            
6
    		           
6
    		    NBA           
48.90%
    		           
45.20%
    		           
+3.7
    		  
  
            
7
    		           
8
    		    Figure       Skating           
45.90%
    		           
38.20%
    		           
+7.7
    		  
  
            
8
    		           
9
    		    Gymnastics           
43.10%
    		           
36.90%
    		           
+6.2
    		  
  
            
9
    		           
7
    		    College       Basketball           
42.50%
    		           
40.90%
    		           
+1.6
    		  
  
            
10
    		           
10
    		    Boxing           
34.20%
    		           
33.70%
    		           
+0.5
    		  
 
  
            
MAX         FANS
      		  
  
            
'96         RANK
    		           
'95         RANK
    		           
EVENT
    		           
'96         ALL POP
    		           
'95         ALL POP
    		           
%+/-
    		  
  
            
1
    		           
1
    		    NFL           
28.50%
    		           
27.70%
    		           
0.8
    		  
  
            
2
    		           
2
    		    Summer       Olympics           
20.40%
    		           
19.60%
    		           
0.8
    		  
  
            
3
    		           
2
    		    Winter       Olympics           
16.80%
    		           
19.60%
    		           
-2.8
    		  
  
            
4
    		           
4
    		    NBA           
15.50%
    		           
14.50%
    		           
1
    		  
  
            
5
    		           
5
    		    MLB           
14.20%
    		           
13.60%
    		           
0.6
    		  
  
            
5
    		           
6
    		    College       Football           
13.70%
    		           
13.10%
    		           
0.6
    		  
  
            
7
    		           
7
    		    College       Basketball           
10.90%
    		           
11.00%
    		           
-0.1
    		  
  
            
7
    		           
9
    		    Figure       Skating           
10.70%
    		           
8.50%
    		           
2.2
    		  
  
            
9
    		           
9
    		    NASCAR           
10.00%
    		           
9.30%
    		           
0.7
    		  
  
            
10
    		           
8
    		    Boxing           
9.10%
    		           
9.70%
    		           
-0.6
    		  
 
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