SBD/14/The Back Of The Book

ESPN CHILTON SPORTS POLL: SUPER BOWL SPONSORS

          ESPN Chilton interviewed U.S. 12+ population and asked,
     about perceived sponsors of the Super Bowl. Interviews took
     place January 7-February 3, 1997.  There were 1,111
     respondents and percentages are weighted (THE DAILY):

     
TOP PERCEIVED SPONSORS
TOTAL NFL FANS AVID FANS
Anheuser-Busch
36.7
36.8
35.1
Pepsi
17.8
17.6
18.5
Coca-Cola
8.7
7.6
8.8
Nike
6.9
7.3
7.4
Sprint
3.9
4.4
4
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