Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
Published February 14, 1997
The opening night of the Westminster Kennel Club Dog Show on USA Network received a 3.7 cable rating, which topped ESPN's ESPY Awards, which earned a 2.9 (NEWSDAY, 2/14)....Magic Johnson is "finalizing an overall deal" to produce films at Fox. Although the deal is "considered a slam dunk," Fox will not comment until the paperwork is finished. Johnson expects to be based at Fox Family Films (DAILY VARIETY, 2/13)....In N.Y., Benza & Lewittes report that SI's new swimsuit editor, Elanie Farley, was looking to do something different for her first issue and "nearly" put Steffi Graf on the cover instead of model Eve Herzigova (N.Y. DAILY NEWS, 2/14)....ABC will increase its boxing programming "as one method of rejuvenating" its "Wide World of Sports." ABC will televise the first female pro fight on broadcast TV next month (USA TODAY, 2/14)....NBC's Bob Costas, who is about to take a six month break from TV work, said he and Don Ohlmeyer at NBC "had some serious talks about the viability of a sports-themed '60 Minutes'-type show in prime-time. The conclusion seemed to be that it could only work ratings-wise on a network if that network had exceptionally strong lead-in sports programming. The idea's not dead" (CHICAGO SUN-TIMES, 2/14)....Anaheim Sports Enterprises President Tony Tavares, on a CA judge allowing Fox Sports to continue showing Mighty Ducks games on Fox Sports West 2: "Temporary restraining orders are seldom granted. It's not a big surprise. It was a legal shot in the dark" (L.A. TIMES, 2/14).