SBD/14/Sports Media

MEDIA NOTES

          The opening night of the Westminster Kennel Club Dog
     Show on USA Network received a 3.7 cable rating, which
     topped ESPN's ESPY Awards, which earned a 2.9 (NEWSDAY,
     2/14)....Magic Johnson is "finalizing an overall deal" to
     produce films at Fox.  Although the deal is "considered a
     slam dunk," Fox will not comment until the paperwork is
     finished.  Johnson expects to be based at Fox Family Films
     (DAILY VARIETY, 2/13)....In N.Y., Benza & Lewittes report
     that SI's new swimsuit editor, Elanie Farley, was looking to
     do something different for her first issue and "nearly" put
     Steffi Graf on the cover instead of model Eve Herzigova
     (N.Y. DAILY NEWS, 2/14)....ABC will increase its boxing
     programming "as one method of rejuvenating" its "Wide World
     of Sports."  ABC will televise the first female pro fight on
     broadcast TV next month (USA TODAY, 2/14)....NBC's Bob
     Costas, who is about to take a six month break from TV work,
     said he and Don Ohlmeyer at NBC "had some serious talks
     about the viability of a sports-themed '60 Minutes'-type
     show in prime-time.  The conclusion seemed to be that it
     could only work ratings-wise on a network if that network
     had exceptionally strong lead-in sports programming.  The
     idea's not dead" (CHICAGO SUN-TIMES, 2/14)....Anaheim Sports
     Enterprises President Tony Tavares, on a CA judge allowing
     Fox Sports to continue showing Mighty Ducks games on Fox
     Sports West 2: "Temporary restraining orders are seldom
     granted.  It's not a big surprise.  It was a legal shot in
     the dark" (L.A. TIMES, 2/14).  


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