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INSIDE MEDIA NEWS & NOTES: NBC GOLF SWINGING INTO SEASON
Published February 14, 1997
NBC has sold out "virtually all" commercial time for the U.S. Open four months beforehand, according to Langdon Brockinton in INSIDE MEDIA. Advertisers include Xerox, United Air Lines, Nike, MasterCard and "several companies" in the financial services field. "Many" 30-second spots on Saturday's coverage went for $110-115,000 apiece, while some of the Sunday units went for "about" $135,000-150,000. EASY RYDER: NBC has also signed a Ryder Cup sponsorship deal with Ping that gives the golf club manufacturer a presence on the network's broadcasts of the '99 and 2001 Cups. As the exclusive golf club advertiser, Ping has secured half the ad time allotted to the golf equipment category on those broadcasts. NBC "is close" to finalizing a deal with Coopers & Lybrand for the '99 and 2001 Ryder Cups. GLOBAL GAME: The PGA Tour will help create three new internationally based events for '99, but it has "yet to be determined" how or when the TV rights negotiations for those tournaments will be handled (INSIDE MEDIA, 2/13).