SBD/14/Sponsorships Advertising Marketing

WHO BOUGHT TIME: TV AD ROSTER FOR NHL ON FOX

          The following lists advertisers for Fox's February 8
     regional telecast of the Islanders-Rangers game as shown on
     Fox's, WNYW-TV, New York.  Fox ran a total of 15 promos
     during the telecast, all produced by Tool of N.A.  The
     following lists company, brand, number of sports and ad
     agency.  The game ran from 3:00-6:00pm ET (THE DAILY). 

COMPANY BRAND #/LTH
AGENCY
Amoco Amoco Ultimate
2/:30
Campbell-Ewald
Anheuser-Busch Bud Ice
4/:30
Goodby, Silverstein
Anheuser-Busch Budweiser
3/:30
DDB Needham World
Avis Universal Promo
1/:30
Bates USA
BMW 328i
1/:30
Fallon McElligott
Bombardier Seadoo Watercraft
2/:30
Harris Drury Cohen
Boston Market Extreme Carvers
2/:30
J. Walter Thompson
Campbell Chunky Soup
4/:30
FCB/Leber Katz
Colgate-Pal Mennen Speed Stick

2/:15 1/:30

FCB/Leber Katz
FCB/Leber Katz
Dodge
1/:60
BBDO Worldwide
5/:30
BBDO Worldwide
Exxon 93 Supreme
2/:15
McCann-Erickson
Ford Escort
1/:30
J. Walter Thompson
Guinness
1/:30
Weiss Whitten
Stagliano
Heineken
1/:30
Wells Rich Greene
IBM
4/:30
Ogilvy & Mather
Jamacia Office of Tourism
1/:60
FCB/Leber Katz
J&J Neutrogena
2/:15
Carlson & Partners
Jeep-Eagle Grand Cherokee
4/:30
Bozell
Kawasaki Jet Ski
2/:15
Bozell
Lexus LS 400
1/:30
Team One Advertising
MasterCard
3/:30
Ammirati & Puris/Lintas
MCI Internet Network
1/:30
MVBMS Euro RSCG
MCI Telcommuting
2/:15
MVBMS Euro RSCG
Nike
2/:30
Wieden & Kennedy
Pizza Hut Pepperoni Lovers
2/:30
BBDO Worldwide
P&G Old Spice
1/:30
Tatham Euro RSCG
Quaker State Motor Oil
4/:30
Temerlin McClain
SC Johnson Edge Shave Gel
2/:30
FCB/Leber Katz
Southland Schick Tracer FX
1/:15
J. Walter Thompson
Sony PlayStation

2/:15
2/:30

Lowe & Partners/SMS
USPS Global Delivery
2/:30
Young & Rubicam
Warner Lambert 7-Eleven
1/:30
J. Walter Thompson
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