Westbrook's New Line Tests Fashion Boundaries Suns Owner Sarver Enters 10th Season NBA Franchise Notes Clippers Will Be Microsoft Loyal Under Ballmer Sources: Hornets, WFNZ Ink Radio Deal Warriors' "Toilet" Arena Design A Work In Progress Ballmer Wants To Improve Fan Experience Thunder Announce Name For D-League Affiliate Capitals Aim For Military Feel For '15 Winter Classic Some Critical Of Look To New Warriors Arena
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SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).