Nets Could Avoid "Repeater Tax" Next Season Bucks Arena Financing Deal Imminent Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal TNT's Cavs-Hawks Viewership Up 10% UCSF Chancellor Supports Warriors' Arena Plan NBA Wins Sports League Of The Year Verizon Insists DC Naming-Rights Deal Isn't Over T-Shirt Giveaways Gaining Popularity NBA Takes Measures To Ensure Lottery Is Authentic
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SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).