Kings' Ranadive Explains Role In Firing Malone Rihanna Becomes Puma's New Creative Director NBA Kings' Ranadive Too Hands-On? Sources: Puma Listening To Buyout Offers Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings Pistons Owner Remains Confident In Van Gundy NBA Mulls Reducing Preseason Schedule Warriors Release Updated Arena Renderings County Approves AT&T Center Upgrades
SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).