Nike, Under Armour, Adidas Not Interested In Lonzo Ball James, Carter Recount Turning Down Reebok Indy, Pacers Submit Bid For '21 NBA ASG Donohue To Oversee NBA 2K Esports League NBA Changes Up Schedule For Award Announcements NBA Kings Beef Up Their Front Office NBA Regular-Season Viewership Down 6% Pistons' Season Tickets Sales Strong For New Arena ESPN/ABC, TNT See NBA Playoffs Ratings Gains NBA Gets Third Straight Attendance Record
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SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).