Overseas Group Launching Bid To Buy Reebok Players, Coaches Talk 44-Minute NBA Game NBA CMO Out To "Rival" NFL Challenges Await Ballmer In Running Clippers Fans In China Eat Up NBA Games LeBron: NBA Should Consider Shortening Season LeBron To Endorse Kia Motors NBA Shortens Preseason Game To 44 Minutes NBA Closer To Adding Jersey Ads More NBA-Ready Arenas Needed In Europe
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Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).