Reebok Rolling Out New Fitness Campaign Wisconsin Gov. Proposes Bucks Arena Funding FS Indiana Offering Pacers Games On App Cuban Criticizes NBA All-Star Game Voting Bulls, Blackhawks To Build Office Complex Seattle Mayor Doubtful About NBA Chances NBA Valuations Skyrocket NBA Signs Up Kaiser Permanente, H&R Block Clippers' Zucker Profiled As A Top Female Exec NBAers Using Their Brand For Social Causes
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Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).