SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Reebok Int'l and NBA Properties signed a multi-year
     deal for a licensed merchandise, marketing and basketball
     development program for Latin America (NBA)....Boston Market
     has been named the official quick service restaurant for the
     Capitals, Bullets and the new MCI Center (Washington Sports
     & Entertainment).....A study of the economic impact of the
     sports industry, and its related business activities in the
     U.S., shows that sports ranked 11th among all U.S. industry
     groups, with a market value of the nation's output of
     sports-related goods and services at $152B in '95
     (Atkearney)....Puma reported sales for running shoes were up
     400% in the U.S. for the year ending December 30, 1996, and
     the company's order book for '97 running shoe sales are up
     more than 700% compared to a year ago (Puma).

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Related Topics:

NBA, Puma, Reebok, Washington Capitals

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