Michele Roberts Sold Players On Union Vision Source: NBA BOG To Move Quickly On Clippers Sale Lakers Introduce Byron Scott As New Coach Show Tries To Buy Ad In Plain Dealer To Tease LeBron Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO Judge Rules In Favor Of Shelly Sterling LeBron James' Popularity On The Rise NBA Players Set To Vote On New Union Head NBA Looking At Extending All-Star Break
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SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).