Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

2.14.1997

          Reebok Int'l and NBA Properties signed a multi-year
     deal for a licensed merchandise, marketing and basketball
     development program for Latin America (NBA)....Boston Market
     has been named the official quick service restaurant for the
     Capitals, Bullets and the new MCI Center (Washington Sports
     & Entertainment).....A study of the economic impact of the
     sports industry, and its related business activities in the
     U.S., shows that sports ranked 11th among all U.S. industry
     groups, with a market value of the nation's output of
     sports-related goods and services at $152B in '95
     (Atkearney)....Puma reported sales for running shoes were up
     400% in the U.S. for the year ending December 30, 1996, and
     the company's order book for '97 running shoe sales are up
     more than 700% compared to a year ago (Puma).

PREVIOUS COMPANIES SHOOT TO SIDELINE SOCCER BALLS MADE BY CHILDREN NEXT MOBIL STILL IN RUNNING FOR TRACK & FIELD SPONSORSHIP?

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast March 27 2024

29 mins

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