New NBA Baselines Rules Focus On Player Safety Charlotte Spending Big On TWC Arena Upgrades Raptors Detail Plans For Practice Facility Under Armour Makes Big Offer To Durant Raptors Need One More Vote For Practice Facility Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships N.Y. Times Profiles New NBPA Exec Dir Rich Paul Leaving His Mark As NBA Agent Lexi Thompson A Hit In New Puma Spot
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SBD/14/Sponsorships Advertising Marketing
Published February 14, 1997
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).