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SBD/14/Sponsorships Advertising MarketingPrint All
"At least 50 sporting goods manufacturers will announce today they plan to avoid selling products made by child laborers," according to Michael Hiestand of USA TODAY. The plan includes only soccer balls produced in Pakistan, which Hiestand notes is a "pretty big deal" considering that Pakistan makes about 75% of the $1B soccer ball world market, including almost 70% of the ten million balls sold in the USA each year (USA TODAY, 2/14). In N.Y., Steven Greenhouse reports that adidas, Reebok, Nike, Umbro, Mitre and Brine are among companies that will take part. The companies stated the plan "might push up" the cost of soccer balls "slightly" due to the price of overseeing labor and paying adults more than children (N.Y. TIMES, 2/14).
Reebok Int'l and NBA Properties signed a multi-year deal for a licensed merchandise, marketing and basketball development program for Latin America (NBA)....Boston Market has been named the official quick service restaurant for the Capitals, Bullets and the new MCI Center (Washington Sports & Entertainment).....A study of the economic impact of the sports industry, and its related business activities in the U.S., shows that sports ranked 11th among all U.S. industry groups, with a market value of the nation's output of sports-related goods and services at $152B in '95 (Atkearney)....Puma reported sales for running shoes were up 400% in the U.S. for the year ending December 30, 1996, and the company's order book for '97 running shoe sales are up more than 700% compared to a year ago (Puma).
At a news conference for the Mobil Invitational in VA, Mobil Corp.'s GM Bill O'Leary "left the impression ... that despite earlier reports, this may not be the final Mobil Invitational," according to Kathy Orton of the WASHINGTON POST. Mobil said earlier this year that it had decided to terminate its association with track and field after this season, ending 16 years as the sports' main sponsor. O'Leary: "We have not made that decision. [Mobil Invitational Meet Dir] John [Cook] and I are in conversations about his vision and what role Mobil will or will not play. We have not closed out on a decision. One thing we don't want to do is walk away from a showcase that brings stars like this" (WASHINGTON POST, 2/14).
The following lists advertisers for Fox's February 8 regional telecast of the Islanders-Rangers game as shown on Fox's, WNYW-TV, New York. Fox ran a total of 15 promos during the telecast, all produced by Tool of N.A. The following lists company, brand, number of sports and ad agency. The game ran from 3:00-6:00pm ET (THE DAILY).
COMPANY BRAND #/LTHAGENCY Amoco Amoco Ultimate2/:30 Campbell-Ewald Anheuser-Busch Bud Ice4/:30 Goodby, Silverstein Anheuser-Busch Budweiser3/:30 DDB Needham World Avis Universal Promo1/:30 Bates USA BMW 328i1/:30 Fallon McElligott Bombardier Seadoo Watercraft2/:30 Harris Drury Cohen Boston Market Extreme Carvers2/:30 J. Walter Thompson Campbell Chunky Soup4/:30 FCB/Leber Katz Colgate-Pal Mennen Speed Stick
Dodge1/:60 BBDO Worldwide5/:30 BBDO Worldwide Exxon 93 Supreme2/:15 McCann-Erickson Ford Escort1/:30 J. Walter Thompson Guinness 1/:30 Weiss Whitten
Heineken 1/:30 Wells Rich Greene IBM4/:30 Ogilvy & Mather Jamacia Office of Tourism1/:60 FCB/Leber Katz J&J Neutrogena2/:15 Carlson & Partners Jeep-Eagle Grand Cherokee4/:30 Bozell Kawasaki Jet Ski2/:15 Bozell Lexus LS 4001/:30 Team One Advertising MasterCard3/:30 Ammirati & Puris/Lintas MCI Internet Network1/:30 MVBMS Euro RSCG MCI Telcommuting2/:15 MVBMS Euro RSCG Nike2/:30 Wieden & Kennedy Pizza Hut Pepperoni Lovers2/:30 BBDO Worldwide P&G Old Spice1/:30 Tatham Euro RSCG Quaker State Motor Oil4/:30 Temerlin McClain SC Johnson Edge Shave Gel2/:30 FCB/Leber Katz Southland Schick Tracer FX1/:15 J. Walter Thompson Sony PlayStation
Lowe & Partners/SMS USPS Global Delivery2/:30 Young & Rubicam Warner Lambert 7-Eleven1/:30 J. Walter Thompson