SBD/14/Sponsorships Advertising Marketing

Print All
  • COMPANIES SHOOT TO SIDELINE SOCCER BALLS MADE BY CHILDREN

              "At least 50 sporting goods manufacturers will announce
         today they plan to avoid selling products made by child
         laborers,"  according to Michael Hiestand of USA TODAY.  The
         plan includes only soccer balls produced in Pakistan, which
         Hiestand notes is a "pretty big deal" considering that
         Pakistan makes about 75% of the $1B soccer ball world
         market, including almost 70% of the ten million balls sold
         in the USA each year (USA TODAY, 2/14).  In N.Y., Steven
         Greenhouse reports that adidas, Reebok, Nike, Umbro, Mitre
         and Brine are among companies that will take part. The
         companies stated the plan "might push up" the cost of soccer
         balls "slightly" due to the price of overseeing labor and
         paying adults more than children (N.Y. TIMES, 2/14).  
    
    

    Print | Tags: Nike, Reebok, Washington Nationals
  • MARKETPLACE ROUND-UP

              Reebok Int'l and NBA Properties signed a multi-year
         deal for a licensed merchandise, marketing and basketball
         development program for Latin America (NBA)....Boston Market
         has been named the official quick service restaurant for the
         Capitals, Bullets and the new MCI Center (Washington Sports
         & Entertainment).....A study of the economic impact of the
         sports industry, and its related business activities in the
         U.S., shows that sports ranked 11th among all U.S. industry
         groups, with a market value of the nation's output of
         sports-related goods and services at $152B in '95
         (Atkearney)....Puma reported sales for running shoes were up
         400% in the U.S. for the year ending December 30, 1996, and
         the company's order book for '97 running shoe sales are up
         more than 700% compared to a year ago (Puma).
    
    

    Print | Tags: NBA, Puma, Reebok, Washington Capitals
  • MOBIL STILL IN RUNNING FOR TRACK & FIELD SPONSORSHIP?

                At a news conference for the Mobil Invitational in
         VA, Mobil Corp.'s GM Bill O'Leary "left the impression ...
         that despite earlier reports, this may not be the final
         Mobil Invitational," according to Kathy Orton of the
         WASHINGTON POST.  Mobil said earlier this year that it had
         decided to terminate its association with track and field
         after this season, ending 16 years as the sports' main
         sponsor. O'Leary: "We have not made that decision.  [Mobil
         Invitational Meet Dir] John [Cook] and I are in
         conversations about his vision and what role Mobil will or
         will not play.  We have not closed out on a decision.  One
         thing we don't want to do is walk away from a showcase that
         brings stars like this" (WASHINGTON POST, 2/14).
    
    

    Print
  • WHO BOUGHT TIME: TV AD ROSTER FOR NHL ON FOX

              The following lists advertisers for Fox's February 8
         regional telecast of the Islanders-Rangers game as shown on
         Fox's, WNYW-TV, New York.  Fox ran a total of 15 promos
         during the telecast, all produced by Tool of N.A.  The
         following lists company, brand, number of sports and ad
         agency.  The game ran from 3:00-6:00pm ET (THE DAILY). 
    
    
    COMPANY BRAND #/LTH
    AGENCY
    Amoco Amoco Ultimate
    2/:30
    Campbell-Ewald
    Anheuser-Busch Bud Ice
    4/:30
    Goodby, Silverstein
    Anheuser-Busch Budweiser
    3/:30
    DDB Needham World
    Avis Universal Promo
    1/:30
    Bates USA
    BMW 328i
    1/:30
    Fallon McElligott
    Bombardier Seadoo Watercraft
    2/:30
    Harris Drury Cohen
    Boston Market Extreme Carvers
    2/:30
    J. Walter Thompson
    Campbell Chunky Soup
    4/:30
    FCB/Leber Katz
    Colgate-Pal Mennen Speed Stick

    2/:15 1/:30

    FCB/Leber Katz
    FCB/Leber Katz
    Dodge
    1/:60
    BBDO Worldwide
    5/:30
    BBDO Worldwide
    Exxon 93 Supreme
    2/:15
    McCann-Erickson
    Ford Escort
    1/:30
    J. Walter Thompson
    Guinness
    1/:30
    Weiss Whitten
    Stagliano
    Heineken
    1/:30
    Wells Rich Greene
    IBM
    4/:30
    Ogilvy & Mather
    Jamacia Office of Tourism
    1/:60
    FCB/Leber Katz
    J&J Neutrogena
    2/:15
    Carlson & Partners
    Jeep-Eagle Grand Cherokee
    4/:30
    Bozell
    Kawasaki Jet Ski
    2/:15
    Bozell
    Lexus LS 400
    1/:30
    Team One Advertising
    MasterCard
    3/:30
    Ammirati & Puris/Lintas
    MCI Internet Network
    1/:30
    MVBMS Euro RSCG
    MCI Telcommuting
    2/:15
    MVBMS Euro RSCG
    Nike
    2/:30
    Wieden & Kennedy
    Pizza Hut Pepperoni Lovers
    2/:30
    BBDO Worldwide
    P&G Old Spice
    1/:30
    Tatham Euro RSCG
    Quaker State Motor Oil
    4/:30
    Temerlin McClain
    SC Johnson Edge Shave Gel
    2/:30
    FCB/Leber Katz
    Southland Schick Tracer FX
    1/:15
    J. Walter Thompson
    Sony PlayStation

    2/:15
    2/:30

    Lowe & Partners/SMS
    USPS Global Delivery
    2/:30
    Young & Rubicam
    Warner Lambert 7-Eleven
    1/:30
    J. Walter Thompson

    Print | Tags: Anheuser Busch, BBDO, DaimlerChrysler, Heineken, IBM, MasterCard, New York Islanders, News Corp./Fox, Nike, Procter and Gamble, Wieden Kennedy
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug