Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Cowherd's Tenure At ESPN Ends Early Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony ESPN To Air Cowboys Training Camp Special NFL Debuts New Fantasy Football Campaign EIR For Warriors' Arena Shows Traffic Problems Bettman Talks NHL Expansion Bids
SBD/14/Leagues Governing Bodies
Published February 14, 1997
In Toronto, Gary Picknell notes the NFL is "still interested in helping the CFL," and "the possibility remains of a marketing and financial link" between the leagues. Picknell notes among ideas "tossed around" have allowing U.S. corporate advertising in CFL stadiums, and selling NFL merchandise at CFL games (TORONTO SUN, 2/13)....U.S. figure skating is profiled in this morning's WALL STREET JOURNAL by Alexandra Peers, who notes the sport "is sure to be the centerpiece of CBS's Olympic coverage and figure skating is the darling of nearly two-dozen corporate sponsors pumping millions of dollars into both professional and pre-Olympic events" (WALL STREET JOURNAL, 2/14)....All-American Football League co-Founder John Ritchie said he hopes for a first year 5.5-6.0 TV rating for the league, which begins play in March '98. There will be two national and four regional TV games each weekend, with a Monday night game a "possibility" (BOSTON GLOBE, 1/13)....ESPN's David Aldridge, on the IRS investigation of NBA referees: "Expect at least two more referees to be indicted as part of the ongoing IRS investigation. ... Most of the other referees agreed to pay back taxes and penalties on the unreported income they received" ("SportsCenter," ESPN, 2/13).