Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon 49ers-Backed Tech Startup Looks For New Business New MLS Logo Gets Mixed Reactions Panthers Place Greg Hardy On Exempt List NFL's Crisis Continues With Cardinals RB's Arrest CBS' Moonves: NFL Problems Spiked Ratings PepsiCo CEO Backs Goodell Amid Scandals
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SBD/14/Leagues Governing Bodies
Published February 14, 1997
In Toronto, Gary Picknell notes the NFL is "still interested in helping the CFL," and "the possibility remains of a marketing and financial link" between the leagues. Picknell notes among ideas "tossed around" have allowing U.S. corporate advertising in CFL stadiums, and selling NFL merchandise at CFL games (TORONTO SUN, 2/13)....U.S. figure skating is profiled in this morning's WALL STREET JOURNAL by Alexandra Peers, who notes the sport "is sure to be the centerpiece of CBS's Olympic coverage and figure skating is the darling of nearly two-dozen corporate sponsors pumping millions of dollars into both professional and pre-Olympic events" (WALL STREET JOURNAL, 2/14)....All-American Football League co-Founder John Ritchie said he hopes for a first year 5.5-6.0 TV rating for the league, which begins play in March '98. There will be two national and four regional TV games each weekend, with a Monday night game a "possibility" (BOSTON GLOBE, 1/13)....ESPN's David Aldridge, on the IRS investigation of NBA referees: "Expect at least two more referees to be indicted as part of the ongoing IRS investigation. ... Most of the other referees agreed to pay back taxes and penalties on the unreported income they received" ("SportsCenter," ESPN, 2/13).