Monster Focused On Younger Audience At Daytona Former Player Says WNBA Has "Harmful Culture" NASCAR Going Big On Social Media For Daytona New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 League Notes Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied Monster Easing Into NASCAR Title Sponsorship Tony Clark Downplays Potential MLB Changes
SBD/14/Leagues Governing Bodies
DAYTONA PREVIEW: NASCAR FORMS GROUP TO FIGHT LEUKEMIA
Published February 14, 1997
NASCAR members in Daytona Beach held a news conference announcing the sport is "backing a drive to increase awareness" of leukemia and "encourage people to become part of the national bone marrow donor program," according to Sandra McKee of the Baltimore SUN. The move is in support of Winston Cup Owner Rick Hendrick, who was diagnosed with chronic myelogenous leukemia in November (Baltimore SUN, 2/14). The announcement was made by NASCAR President Bill France Jr., Winston Cup team owners Joe Gibbs, Felix Sabates, Roger Penske and drivers, including Jeff Gordon, Terry Labonte and Dale Earnhardt (TAMPA TRIBUNE, 2/14). DAYTONA NOTEBOOK: Bill France, Jr. is profiled by Blake Fontenay of the ORLANDO SENTINEL. France, finishing his 25th year as NASCAR's President, is credited "with helping to transform stock-car racing from a mostly Southern pastime to a sport with national appeal" (ORLANDO SENTINEL, 2/14)....Among Daytona souvenirs, a basic Daytona windbreaker runs $59.99, a "lightly lined" Dale Earnhardt jacket for $139.99 and a wool-and-leather Jeff Gordon jacket for $299.99 (CHARLOTTE OBSERVER, 2/14)....The Daytona NEWS- JOURNAL examines corporate hospitality at the 500. DIS has 38 corporate suites and companies are paying $40,000-120,000 to rent suites for Speedweeks (Daytona NEWS-JOURNAL, 2/14).