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NCAA FORMS NEW MARKETING UMBRELLA GROUP FOR FOOTBALL
Published February 14, 1997
The NCAA has formed "NCAA Football USA" to increase interest and awareness of college football. The organization will market and promote football on a national level by producing a marketing fund for research and education programs, merchandising, media and grass-roots initiatives. National promotional programs include NCAA Football USA national TV programs; a PR and research element; a nationally-syndicated NCAA Football USA Radio Game of the Week; a traveling NCAA Football USA Fan Festival; on-campus interactive video game tours; PSAs and educational materials. The organization will be the first phase in a four-phase "cooperative marketing effort" to promote college athletics under NCAA Sports USA. The next phase includes basketball, women's sports and Olympic sports (NCAA). USA TODAY's Michael Hiestand notes the program "finally gives college football an overall marketing scheme that's analogous to ones used by pro leagues" (USA TODAY, 2/14).