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Sponsorships Advertising Marketing

STILL LOOKING FORWARD TO THAT FIRST "GILBERT BURGER"

          After winning the Super Bowl, several Packer players
     are exploring possible endorsement opportunities, according
     to Mark Kass of the BUSINESS JOURNAL OF MILWAUKEE.  Although
     Brett Favre's shoe deal with Nike has expired, Joe Sweeney,
     president of Sports Marketing & Management Group, which
     represents Favre, said the two-time MVP is also "talking to
     other shoe companies" while negotiating a new agreement.
     Sweeney "declined to reveal financial details of the old
     contract or what Favre is seeking," but Kass notes a source
     who said the "original contract was for $110,000 a year, and
     that Favre is seeking a seven-figure contract" (BUSINESS
     JOURNAL OF MILWAUKEE, 2/10).   
          WOOKIE'S WILL LOVE THE CHEWY BAR: Gilbert Brown is in
     talks to extend an ad campaign with Burger King for the
     "Gilbert Burger," the renamed Double Whopper run in some WI
     Burger King's during the NFL playoffs.  John Drana, Brown's
     agent, said much of the endorsement opportunities "depends
     on whether Brown re-signs with the Packers."  Drana added
     that "there are a number of things in the works," including
     a possible deal with Campbell's Soup.  Drana represents Mark
     Chmura and is in talks with Chicago-based Quaker Oats Co.
     for "Chewy Bars."  Drana also said he is talking with MCI's
     1-800-Collect about a commercial starring Irvin Favre,
     Brett's father (BUSINESS JOURNAL OF MILWAUKEE, 2/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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