Sponsorships Advertising Marketing

MIKE'S PEAK LESS DAUNTING THAN DANTE'S?

2.11.1997

          Gatorade debuted a new Michael Jordan ad during the NBA
     All-Star Game Sunday, and launched a companion Internet game
     created by Eagle River Interactive, Dallas, in conjunction
     with FCB (AD AGE, 2/10).  "Mike's Peak" is accessible on
     Gatorade's web site at http://www.gatorade.com.  The game
     pits "Cyber Mike" against an evil clown who hurls humorous
     objects at him in an effort to knock him off the wall he is
     climbing.  Along the way, players catch bottles of Gatorade
     and answer "MJ-related" trivia (Gatorade).

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