U.S. District Court Judge Stephen Wilson fell asleep
while watching "Jerry Maguire," and he postponed a decision
whether to dismiss a $110M lawsuit filed by Reebok Int'l
over product placement in the film (USA TODAY, 2/11)....RZ
Enterprises developed Everlast Nutritional Products to
market an Everlast energy bar under a licensing agreement.
The 1.4-ounce bars sell for "about" $.99 in supermarkets and
health stores (CHICAGO TRIBUNE, 2/7)....Adidas named
Publicis as its PR partner on a global basis for the '98
World Cup in Paris. Adidas is an official sponsor and
licensee for the event. Publicis-owned Idees Dialogue
Conseil won out over Hill & Knowlton. The appointment "does
not affect the global creative account," handled by Leagas
Delaney, London (AD AGE, 2/10)....Billings for the MLS ad
account with McCann-Erickson New York are estimated at $2M
(N.Y. TIMES, 2/11)....CNBC's Sally Jenkins, on McDonald's
sponsorship of the NBA: "This is an enhanced visibility for
McDonald's, they're getting married to the NBA in a way that
they haven't done before. ... We're looking at two companies
with major global growth as their goal" ("Sports View,"
CNBC, 2/10).
