SBD/9/Sports Media


          The PGA Tour yesterday launched its official website at  Fully accessible by this spring,
     the site, which will provide real-time scoring for events,
     also features audio of interviews and press conferences to
     player statistics dating back to 1980.  PGA Tour VP/Int'l TV
     & New Media Len Watson: "With real-time scoring and a
     database that can show you what Fred Couples shot on the
     seventh hole at the '81 Masters. ... we see this as becoming
     the premier golf site."  IBM and Michelob are initial
     sponsors, but Watson said the site has "the possibility" of
     adding additional corporate support.  The site, developed by
     Seattle-based Saltmine Creative, will allow browsers to book
     tee-times at certain courses, purchase merchandise, and
     access facts on each tournament, ranging from course maps to
     information on local restaurants and hotels.  Saltmine
     Marketing Manager Paul Schille told THE DAILY Saltmine
     envisions the site getting up to 1 million hits per day when
     it becomes fully operational in the coming year (THE DAILY).
          IBM GETS A LEFTY: PGA Tour player Phil Mickelson will
     be sponsored for the next three years by IBM, according to
     Jerry Potter of USA TODAY.  Mickelson: "We haven't developed
     the specifics, but we have the concept down on what we're
     going to do."  IBM Sports Marketing Manager Tom Burke said
     Mickelson will be used to "tie IBM's existing golf programs
     to the public."  IBM will develop a Mickelson World Wide Web
     site, but Mickelson will not wear any IBM logos while
     playing.  Burke: "We're not trying to build brand awareness. 
     We're trying to showcase our technology" (USA TODAY, 1/9). 

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