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PGA TOUR LAUNCHES PGATOUR.COM; BIG BLUE GETS ITS PHIL
Published January 9, 1997
The PGA Tour yesterday launched its official website at http://www.pgatour.com. Fully accessible by this spring, the site, which will provide real-time scoring for events, also features audio of interviews and press conferences to player statistics dating back to 1980. PGA Tour VP/Int'l TV & New Media Len Watson: "With real-time scoring and a database that can show you what Fred Couples shot on the seventh hole at the '81 Masters. ... we see this as becoming the premier golf site." IBM and Michelob are initial sponsors, but Watson said the site has "the possibility" of adding additional corporate support. The site, developed by Seattle-based Saltmine Creative, will allow browsers to book tee-times at certain courses, purchase merchandise, and access facts on each tournament, ranging from course maps to information on local restaurants and hotels. Saltmine Marketing Manager Paul Schille told THE DAILY Saltmine envisions the site getting up to 1 million hits per day when it becomes fully operational in the coming year (THE DAILY). IBM GETS A LEFTY: PGA Tour player Phil Mickelson will be sponsored for the next three years by IBM, according to Jerry Potter of USA TODAY. Mickelson: "We haven't developed the specifics, but we have the concept down on what we're going to do." IBM Sports Marketing Manager Tom Burke said Mickelson will be used to "tie IBM's existing golf programs to the public." IBM will develop a Mickelson World Wide Web site, but Mickelson will not wear any IBM logos while playing. Burke: "We're not trying to build brand awareness. We're trying to showcase our technology" (USA TODAY, 1/9).