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Published January 9, 1997
Time Warner shares rose 3%, to $39 yesterday morning, "on a rumor that CEO Gerald Levin might leave" the company. Time Warner spokesperson Ed Adler called the rumor "totally ludicrous" (USA TODAY, 1/9)....Lifetime TV will sponsor "Take a Girl to the Game" national program this February where women and men under 18 are admitted free to women's basketball games at one of 75 participating college campuses when accompanied by an adult. Lifetime will get game signage for its new block of women's programming called "The Place" at all 75 schools promoting the campaign (INSIDE MEDIA, 1/9)....The new sports magazines for women are examined by Denise Gellene of the L.A. TIMES. SI Associate Publisher John Jay said their new women's publication is also "likely" to cover men's sports as well. Jay: "We might do a piece on Mike Tyson or Michael Irvin, but from a women's point of view" (L.A. TIMES, 1/9)....ACTV, the NY- based system allowing viewers to tailor design their sports coverage through a remote, "plans to launch premium digital services in at least three markets this year, after signing a seven-year master programming agreement with Fox Sports Net" (ELECTRONIC MEDIA, 1/6 issue).