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IN ORLANDO, TV RATINGS ANYTHING BUT MAGICAL
Published January 9, 1997
TV ratings for the Magic have "been down as much as 40 percent this season in the wake of Shaquille O'Neal's move" and "injuries to Penny Hardaway and other starters," according to Jim Abbott of the ORLANDO SENTINEL. Tuesday, the Magic got their starting five back on the court against Philadelphia, and "ratings did rebound." Overnight figures showed an 18% increase from the season average on Sunshine Network. Compared with '95-96, average ratings are down from 30-40%, on WKCF, which carries Magic road games. Home games on Sunshine are down by 7% (ORLANDO SENTINEL, 1/9).