SBD/9/Sports Media

IN ORLANDO, TV RATINGS ANYTHING BUT MAGICAL

          TV ratings for the Magic have "been down as much as 40
     percent this season in the wake of Shaquille O'Neal's move"
     and "injuries to Penny Hardaway and other starters,"
     according to Jim Abbott of the ORLANDO SENTINEL.  Tuesday,
     the Magic got their starting five back on the court against
     Philadelphia, and "ratings did rebound."  Overnight figures
     showed an 18% increase from the season average on Sunshine
     Network.  Compared with '95-96, average ratings are down
     from 30-40%, on WKCF, which carries Magic road games. Home
     games on Sunshine are down by 7% (ORLANDO SENTINEL, 1/9).

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