SBD/9/Sports Media

CANUCKS MARKET PAY-PER-VIEW PACKAGE OF FOUR GAMES

          The Canucks sold about 2,840 subscriptions as part of a
     four-game, pay-per-view package, according to William
     Houston of the Toronto GLOBE & MAIL.  The PPV package is a
     four-game plan, which includes home games against the
     Panthers, Maple Leafs and Canadiens.  Chris Hebb,
     VP/Broadcasting for Orca Bay, said that the games were not
     "deliberately set aside" for PPV, but that "they were all
     pretty good games, and we felt bad they were not being
     delivered to the public."  Houston reports that "despite
     grabbing only" 3.5% of the PPV market, the Canucks
     "apparently were satisfied."  The package sold for C$34.99,
     which included four PPV movies.  Total revenue from sales
     was "about" $99,000 (Toronto GLOBE & MAIL, 1/8). 

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