SBD/9/Sponsorships Advertising Marketing

RAWLINGS' FIRST QUARTER EARNINGS GO FOUL

          A drop in the sales of baseballs, baseball gloves and
     basketballs led to losses for MO-based Rawlings Sporting
     Goods in the first quarter ended November 30, according to
     the ST. LOUIS POST-DISPATCH.  Sales dropped 20% from the
     year-earlier quarter, to $28.3M.  The net loss was $58,000,
     with a $.01 loss per share.  Rawlings said basketball sales
     were down due to promos with Pizza Hut and Wal-Mart, while
     baseball sales could not compete with the same period a year
     earlier, when Cal Ripken, Jr. memorial balls sold well. 
     Rawlings CFO Paul Martin said a rebound "is expected" in the
     second or third quarter, as baseball sales look to improve
     with a new MLB labor deal (ST. LOUIS POST-DISPATCH, 1/9).

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Related Topics:

MLB, Wal Mart

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