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NFL NEWS & NOTES: ACE IS THE PLACE FOR PITCHMAN MADDEN
Published January 9, 1997
The latest data from the Gallup Organization shows that nearly four out of five consumers who shopped at Ace Hardware in the last six months are aware of endorser John Madden, according to George Lazarus of the CHICAGO TRIBUNE. When asked about Madden's relationship with "any company," two out of three of those familiar with Madden, linked him with Ace. Madden's contract with Ace pays him $500,000 a- year and runs through 2000 (CHICAGO TRIBUNE, 1/9). STARTER'S PICKS: CT-based Starter Corp. is hoping for a Packers-Patriots Super Bowl, as the apparel company makes uniforms both teams, according to Patricia Seremet of the HARTFORD COURANT. If they make it to New Orleans, the company's logo could "be on every jersey on the Super Bowl field" and would translate into "untold media exposure dollars, leading to sales of team jerseys and caps." One media company exec told Seremet the exposure could translate into $72M worth of TV exposure (HARTFORD COURANT, 1/9). CAP RAP: West Bend, WI, DA David Resheske, on the Cowboys' Deion Sanders wearing a baseball cap "turned to one side, gang-style" during Sunday's Cowboys-Panthers playoff game: "We're going to all this trouble trying to educate parents and raise the awareness of the gang problem, and the league lets him go on national television like that. That's just outrageous." Resheske plans to follow up with NFL officials on the matter. NFL Dir of Football Development Gene Washington: "There's not a league -- not basketball, baseball or football -- that's going to tell a player how to wear his cap" (MILWAUKEE JOURNAL SENTINEL, 1/9). WOMEN FANS: An excerpt from Sally Jenkins' book, "Men Will Be Boys," appears in today's N.Y. DAILY NEWS. Jenkins writes on women's interest in the NFL and notes that 40% of the NFL's TV audience is women (N.Y. DAILY NEWS, 1/9).