SBD/9/Sponsorships Advertising Marketing


          The Arnell Group in New York has acquired majority
     ownership in Pittsford, NY-based Paul Sports, Events and
     Entertainment Marketing.  Paul plans to move its office to
     New York this year (N.Y. TIMES, 1/9)....Speedway
     Motorsports, the company that owns and operates the
     Charlotte & Atlanta Motor Speedway, was up 21 5/8 as Wheat
     First Securities Brokerage made positive comments and
     repeated a buy recommendation  ("Nightly Business Report,"
     1/8)....MLS expects a "significant growth" in merchandising
     presence in '97.  Fans in '96 "frequently" were unable to
     buy MLS material, except at soccer specialty stores or the
     stadiums in MLS cities (USA TODAY, 1/9).

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Related Topics:

MLS, Speedway Motorsports Inc.

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