SBD/9/Sponsorships Advertising Marketing

GOLF NEWS & NOTES: ERNIE ELS TO GET OFF THE LYNX?

          Ernie Els has been "released" from his endorsement deal
     with Lynx Golf, according to Adam Barr in GOLFWEEK.  The
     contract was due to expire in mid-'97, and the early
     termination may help Els "solidify" a deal with Callaway
     Golf or Taylor Made, "both of whom are said to be
     interested" (GOLFWEEK, 1/4 issue)....Buick Motor Division
     has signed an endorsement deal with PGA Tour rookie David
     Berganio.  Berganio will wear a Buick golf hat or visor
     while playing (Buick)....Marriott Vacation Club Int'l (MVCI)
     has reached a business agreement with Nick Faldo by which
     MVCI will open the Faldo Golf Institute By Marriott.  The
     Institute is scheduled to open in March, '97, in conjunction
     with the debut of the newest Marriott Vacation Club Resort,
     Marriott's Grande Vista, in Orlando, FL (MVCI)....Jayne
     Custred writes in the HOUSTON CHRONICLE to "look for a major
     announcement to be made soon naming Shell Oil Co. as the
     sponsor of the World Golf Hall of Fame" (HOUSTON CHRONICLE,
     1/7). For more golf news, see #6 and #11.

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