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SBD/9/Sponsorships Advertising Marketing
DID ALL THE IBM SANTA-ELVES ADS HAVE YOU CHANNEL SURFING?
Published January 9, 1997
An apparent "ad agency snafu" led to the heavy play of the IBM ads featuring Santa in a hot tub, according to Chris Reidy of the BOSTON GLOBE. The IBM Santa-elves ad was seen "at least seven times" during Fox's Packers-49ers game Saturday, "and continued Sunday" during the Patriots- Steelers game on NBC. IBM ad agency spokesperson, Nora Slattery, of Ogilvy & Mather Worldwide, New York, said "several" IBM ads were supposed to have run during the weekend games, but because a cassette of ads given to the networks was "incorrectly coded," only one ad ran instead of a full rotation. Slattery: "We're still trying to figure out exactly what happened" (BOSTON GLOBE, 1/9).