ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Sochi Games Provide Q1 Jolt For NBCUniversal NBC Up For Opening NHL Playoff Telecasts NBC Linking Late-Night Shows In With Derby Minding My Business With Ryan Huzjak 49ers, S.F. Battling Over McCartney Concert? IBM Debuts New Campaign During Masters Steelers Up Tix Costs, Adopt Variable Pricing Elliott: Move To NBC Not About Money
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
DID ALL THE IBM SANTA-ELVES ADS HAVE YOU CHANNEL SURFING?
Published January 9, 1997
An apparent "ad agency snafu" led to the heavy play of the IBM ads featuring Santa in a hot tub, according to Chris Reidy of the BOSTON GLOBE. The IBM Santa-elves ad was seen "at least seven times" during Fox's Packers-49ers game Saturday, "and continued Sunday" during the Patriots- Steelers game on NBC. IBM ad agency spokesperson, Nora Slattery, of Ogilvy & Mather Worldwide, New York, said "several" IBM ads were supposed to have run during the weekend games, but because a cassette of ads given to the networks was "incorrectly coded," only one ad ran instead of a full rotation. Slattery: "We're still trying to figure out exactly what happened" (BOSTON GLOBE, 1/9).