SBD/9/Sponsorships Advertising Marketing

DID ALL THE IBM SANTA-ELVES ADS HAVE YOU CHANNEL SURFING?

          An apparent "ad agency snafu" led to the heavy play of
     the IBM ads featuring Santa in a hot tub, according to Chris
     Reidy of the BOSTON GLOBE.  The IBM Santa-elves ad was seen
     "at least seven times" during Fox's Packers-49ers game
     Saturday, "and continued Sunday" during the Patriots-
     Steelers game on NBC.  IBM ad agency spokesperson, Nora
     Slattery, of Ogilvy & Mather Worldwide, New York, said
     "several" IBM ads were supposed to have run during the
     weekend games, but because a cassette of ads given to the
     networks was "incorrectly coded," only one ad ran instead of
     a full rotation.  Slattery: "We're still trying to figure
     out exactly what happened" (BOSTON GLOBE, 1/9).

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