49ers Rip Up Levi's Turf Again Niners Avoid Serious Issue With New Sod 49ers Replace Sod At Levi's Stadium Lambeau Field Rolls Out New Gameday Food Levi's Stadium Dealing With Sod Issues Heat An Unforeseen Issue At Levi's Stadium Levi's NFL Debut Goes Off Without A Hitch Hallmark Ornament Features Aaron Rodgers Levi's Stadium Preps For 49ers Gameday Traffic NBC Sports To Broadcast Youth Olympic Games
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
DID ALL THE IBM SANTA-ELVES ADS HAVE YOU CHANNEL SURFING?
Published January 9, 1997
An apparent "ad agency snafu" led to the heavy play of the IBM ads featuring Santa in a hot tub, according to Chris Reidy of the BOSTON GLOBE. The IBM Santa-elves ad was seen "at least seven times" during Fox's Packers-49ers game Saturday, "and continued Sunday" during the Patriots- Steelers game on NBC. IBM ad agency spokesperson, Nora Slattery, of Ogilvy & Mather Worldwide, New York, said "several" IBM ads were supposed to have run during the weekend games, but because a cassette of ads given to the networks was "incorrectly coded," only one ad ran instead of a full rotation. Slattery: "We're still trying to figure out exactly what happened" (BOSTON GLOBE, 1/9).