SBD/8/Sports Media

MEDIA NOTES

          NHL Productions will release "NHL Power Players," a
     video that includes on-ice highlights and exclusive
     interviews and player profiles, on January 28, after the '97
     Coca-Cola NHL All-Star Weekend (NHL)....USA TODAY examined
     "new and notable" web sites.  Mentioned was NHL.com, which
     was called "nicely designed, informative" (USA TODAY, 1/7).
     ...Petersen's Golfing magazine will suspend operations until
     late April and relaunch with a May issue targeting a younger
     golf audience. The new publisher will be James Lane, who was
     GM of JSA Publishing in L.A. (AD AGE, 1/8)...."Home Team,"
     the new daytime show hosted by Terry Bradshaw, has been
     "cleared on" Fox TV stations representing about 40% of U.S.
     households (HOLLYWOOD REPORTER, 1/8)....Jeff Foxworthy will
     host the ESPY Awards show on February 10 (ESPY). ...SI
     President Don Elliman expects to spend under $1M on the
     initial two test issues of Sports Illustrated Woman which
     will run in April and August.  Nike has signed on as a
     charter advertiser (AD AGE, 1/6)....In Baltimore, Milton
     Kent reviews CNN/SI and ESPNEWS, writing the "only thing"
     they have in common "is the relative blandness of the on-air
     personnel."  But the "substantial differences between the
     two channels ... will make the inevitable choice for cable
     operators a tough one.  Both channels are appealing for
     different reasons" (Baltimore SUN, 1/7).  



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