SBD/8/Sports Industrialists

THE HEAT IS ON: NBA TEAM MAKES SUDDEN FRONT OFFICE MOVES

          The Heat named JAY CROSS President for Business
     Operations.  Cross was President of Basketball Properties
     Ltd., a Heat affiliate organization responsible for
     developing a new arena in Miami.  Cross will be responsible
     for all business operations related to the team including
     sales, administration, PR and broadcasting.  The Heat also
     named ROD MCLEOD to be in charge of marketing and sales, for
     the short term.  He was Exec VP for Royal Caribbean Cruise
     Ltd., and will be joining Carnival Corp. in July, '97
     (Heat).  In a "surprise move," the Heat "fired" five
     employees as part of a reorganization, according to Shipley
     & Jackson of the MIAMI HERALD.  VP/Communications MARK PRAY,
     VP/Sales and Promotions NEAL BENDESKY, Dir of PR WAYNE WITT,
     Dir of Broadcasting KERWIN HUDSON and Information Specialist
     ANDREW FEIRSTIN were all dismissed.  Team President PAT
     RILEY: "I don't think this has anything to do with cost.
     This has to do with getting better" (MIAMI HERALD, 1/8).

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