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SBD/8/Sponsorships Advertising Marketing
SCHICK LATHERS UP COLLEGE HOOPS PROGRAM WITH NEW SPONSORS
Published January 8, 1997
The Schick Super Hoops 3-on-3 college intramural basketball tournament has added Turner Sports, Nestle and Microsoft as sponsors. The program will be promoted on Turner Sports' through an ad package and Schick Super Hoops vignettes during NBA games on TNT and TBS. The program will also have Internet-based promos linking schick.com, nba.com and microsoft.com. All sponsors will get visibility on campus, and Schick sample packs, NBA on TNT/TBS schedules, Microsoft's Full Court Press and Nestle's Baby Ruth brand products will be distributed to targeted college audiences (Schick Super Hoops). Jeff Jensen notes in AD AGE that the addition of Microsoft, Nestle and Turner has provided the program with an estimated ad budget of $500,000. Two media efforts will run featuring Bucks rookie Ray Allen, Schick's spokesperson for '97 (AD AGE, 1/6).