SBD/8/Sponsorships Advertising Marketing

SCHICK LATHERS UP COLLEGE HOOPS PROGRAM WITH NEW SPONSORS

          The Schick Super Hoops 3-on-3 college intramural
     basketball tournament has added Turner Sports, Nestle and
     Microsoft as sponsors.  The program will be promoted on
     Turner Sports' through an ad package and Schick Super Hoops
     vignettes during NBA games on TNT and TBS.  The program will
     also have Internet-based promos linking schick.com, nba.com
     and microsoft.com.  All sponsors will get visibility on
     campus, and Schick sample packs, NBA on TNT/TBS schedules,
     Microsoft's Full Court Press and Nestle's Baby Ruth brand
     products will be distributed to targeted college audiences
     (Schick Super Hoops).  Jeff Jensen notes in AD AGE that the
     addition of Microsoft, Nestle and Turner has provided the
     program with an estimated ad budget of $500,000.  Two media
     efforts will run featuring Bucks rookie Ray Allen, Schick's
     spokesperson for '97 (AD AGE, 1/6).
 
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