SBD/31/Sports Media

TEAM MEDIA NOTES: DODGERS RADIO DEAL WORTH $7M ANNUALLY

          In L.A., Tom Hoffarth notes KIIS-AM winning radio
     rights to the Dodgers.  KIIS' pledge of $7M per-year, for
     five years, replaces the Dodgers' deal with KABC for $9M per
     season (L.A. DAILY NEWS, 1/31).  The TIMES' Larry Stewart
     writes that all-sports radio has "never really been a
     success" in L.A. and the Dodgers-KIIS deal "could have far-
     reaching ramifications for sports radio" in the city.
     Stewart adds, "look for" UCLA football and basketball to
     move from San Diego-based XTRA to KIIS, and another
     possibility, "although not as likely," would be for the NHL
     Kings "to change stations" (L.A. TIMES, 1/31).
          O'S ON FOR ONE MORE: The Orioles and Washington, DC-
     based WTOP-AM have agreed to a one-year extension of their
     broadcast deal.  This will be the 19th straight season WTOP
     has carried Orioles games (WASHINGTON POST, 1/31).

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