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Several marketers "are considering taking legal action" against Photoscape, a web site that taped and uploaded five Super Bowl ads. A spokesperson for Holiday Inn said, "We are investigating this apparent infringement of our copyright ... and will take prompt and appropriate action." Photoscape said that it posted the ads for "review, which can be considered legal fair use." Other ads shown were from A-B, PepsiCo, Nissan and Nike (AD AGE, 1/31). ...CompuServe said Thursday that its new orders have "jumped fivefold" after its Super Bowl ad that promoted reliability (HOLLYWOOD REPORTER, 1/31)....George Willis, who covered the Mets for the N.Y. Times, will reportedly to become the N.Y. Post's fourth columnist and first minority sportswriter (NEWSDAY, 1/31)....Northwestern Mutual Life "appears to be close" to an agreement to buy ad time on CBS' broadcasts of the '98 Nagano Winter Olympics. The company is also "considering" ad time on NFL or NCAA football coverage (INSIDE MEDIA, 1/29 issue)....Nashville will be Nielsen Media's 38th metered market, effective July (Nielsen Media).
CBS Sports President Sean McManus "has fired his division's top business affairs executives," according to Stephen Battaglio of the HOLLYWOOD REPORTER. Sources tell Battaglio that three business VPs -- Doug Jacobs, Brian Fielding and Noel Berman -- were dismissed this week. CBS declined comment, but one network exec said the moves were the result of McManus' "desire to handpick his own business affairs group" (HOLLYWOOD REPORTER, 1/31). GGP TO TWI: GGP's Bob Horowitz will replace McManus as the programming negotiator at IMG's Trans World Int'l (Rudy Martzke, USA TODAY, 1/31).
In L.A., Tom Hoffarth notes KIIS-AM winning radio rights to the Dodgers. KIIS' pledge of $7M per-year, for five years, replaces the Dodgers' deal with KABC for $9M per season (L.A. DAILY NEWS, 1/31). The TIMES' Larry Stewart writes that all-sports radio has "never really been a success" in L.A. and the Dodgers-KIIS deal "could have far- reaching ramifications for sports radio" in the city. Stewart adds, "look for" UCLA football and basketball to move from San Diego-based XTRA to KIIS, and another possibility, "although not as likely," would be for the NHL Kings "to change stations" (L.A. TIMES, 1/31). O'S ON FOR ONE MORE: The Orioles and Washington, DC- based WTOP-AM have agreed to a one-year extension of their broadcast deal. This will be the 19th straight season WTOP has carried Orioles games (WASHINGTON POST, 1/31).