SBD/31/Sports Media

Print All

              Several marketers "are considering taking legal action"
         against Photoscape, a web site that taped and uploaded five
         Super Bowl ads.  A spokesperson for Holiday Inn said, "We
         are investigating this apparent infringement of our
         copyright ... and will take prompt and appropriate action." 
         Photoscape said that it posted the ads for "review, which
         can be considered legal fair use."  Other ads shown were
         from A-B, PepsiCo, Nissan and Nike (AD AGE, 1/31).
         ...CompuServe said Thursday that its new orders have "jumped
         fivefold" after its Super Bowl ad that promoted reliability
         (HOLLYWOOD REPORTER, 1/31)....George Willis, who covered the
         Mets for the N.Y. Times, will reportedly to become the N.Y.
         Post's fourth columnist and first minority sportswriter
         (NEWSDAY, 1/31)....Northwestern Mutual Life "appears to be
         close" to an agreement to buy ad time on CBS' broadcasts of
         the '98 Nagano Winter Olympics.  The company is also
         "considering" ad time on NFL or NCAA football coverage
         (INSIDE MEDIA, 1/29 issue)....Nashville will be Nielsen
         Media's 38th metered market, effective July (Nielsen Media).

    Print | Tags: Anheuser Busch, CBS, NCAA, New York Mets, NFL, Nike, Nissan, PepsiCo, Media, Viacom

              CBS Sports President Sean McManus "has fired his
         division's top business affairs executives," according to
         Stephen Battaglio of the HOLLYWOOD REPORTER.  Sources tell
         Battaglio that three business VPs -- Doug Jacobs, Brian
         Fielding and Noel Berman -- were dismissed this week.  CBS
         declined comment, but one network exec said the moves were
         the result of McManus' "desire to handpick his own business
         affairs group" (HOLLYWOOD REPORTER, 1/31).
              GGP TO TWI: GGP's Bob Horowitz will replace McManus as 
         the programming negotiator at IMG's Trans World Int'l (Rudy
         Martzke, USA TODAY, 1/31).

    Print | Tags: CBS, IMG, Media, Viacom

              In L.A., Tom Hoffarth notes KIIS-AM winning radio
         rights to the Dodgers.  KIIS' pledge of $7M per-year, for
         five years, replaces the Dodgers' deal with KABC for $9M per
         season (L.A. DAILY NEWS, 1/31).  The TIMES' Larry Stewart
         writes that all-sports radio has "never really been a
         success" in L.A. and the Dodgers-KIIS deal "could have far-
         reaching ramifications for sports radio" in the city.
         Stewart adds, "look for" UCLA football and basketball to
         move from San Diego-based XTRA to KIIS, and another
         possibility, "although not as likely," would be for the NHL
         Kings "to change stations" (L.A. TIMES, 1/31).
              O'S ON FOR ONE MORE: The Orioles and Washington, DC-
         based WTOP-AM have agreed to a one-year extension of their
         broadcast deal.  This will be the 19th straight season WTOP
         has carried Orioles games (WASHINGTON POST, 1/31).

    Print | Tags: Baltimore Orioles, Los Angeles Dodgers, NHL, Media
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug