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PINNACLE/NHL FANTASY SETS NEW ATTENDANCE RECORD
Published January 31, 1997
Upwards of 35,000 fans attended the Pinnacle/NHL FANtasy during All-Star Weekend in San Jose compared to 30,000 in Boston for the '95-96 event, according to NHL Manager/Corporate Communications Tracey Cohen. Pinnacle's title sponsorship for the NHL FANtasy runs through next season's All-Star game in Vancouver and then is up for renewal. Pinnacle Brands Manager/Marketing Promotions Kevin Picone: "San Jose was a great city. They did the best they could do. ... Overall, it was a success" (THE DAILY).